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E-Marketing: International Edition Paperback – 7 November 2008

3.8 out of 5 stars 16 ratings

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About the Author

<>Judy Strauss and Raymond Frost have collaborated on Web development, academic papers, practitioner seminars, and three books in 11 editions since 1995. They also developed a new course in 1996, “Marketing in Cyberspace.” This book grew out of that course and has significantly evolved along with changes in e-marketing.


Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno. She is an award winning author of 12 books and numerous academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of the trade book Radically Transparent: Monitoring and Managing Reputations Online, and textbooks BuildingEffective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches undergraduate and M.B.A. courses in marketing communications, Internet marketing, and marketing management and has won two college-wide teaching awards. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance M.B.A. and marketing B.B.A. at University of North Texas. Contact:


Raymond D. Frost is a Professor of Management Information Systems at Ohio University. He has published scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management. Frost is co-author of Building Effective Web Sites and the E-Marketing Guide. Dr. Frost teaches database, electronic commerce, and information design courses. He has received Ohio University’s Presidential, University Professor, College of Business, and Senior Class teaching awards. Dr. Frost is working on publications in data modeling and database pedagogy. He is co-author of a forthcoming book, A Visual Introduction to Database: An E-Business Perspective. Dr. Frost earned a doctorate in business administration and an M.S. in computer science at the University of Miami (Florida), and received his B.A. in philosophy at Swarthmore College.

Product details

  • Publisher ‏ : ‎ Pearson; 5th edition (7 November 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 480 pages
  • ISBN-10 ‏ : ‎ 0132461846
  • ISBN-13 ‏ : ‎ 978-0132461849
  • Dimensions ‏ : ‎ 23.5 x 2.2 x 18.2 cm
  • Customer Reviews:
    3.8 out of 5 stars 16 ratings

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I've been using the internet since 1986, in the days of DOS and the Usenet (did a lot of online dating in those groups). I co-authored the first textbook on internet marketing in 1996 and have been following its exciting and fast moving landscape ever since. Social media have disrupted the field of Marketing and we have to keep up with our beloved customers. Fun and challenging! I'm a Marketing Professor and have many scholarly articles on this topic as well. I hope you enjoy our books.

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3.8 out of 5 stars
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2.0 out of 5 stars This book is intolerable
Reviewed in the United States on 4 May 2009
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Jennifer Bair
3.0 out of 5 stars Okay but still a bity outdated
Reviewed in the United States on 21 August 2013
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Ivan Mercado
4.0 out of 5 stars Writing in plain english and a good aproximation to the Internet Markting world
Reviewed in the United States on 12 May 2013
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4.0 out of 5 stars Four Stars
Reviewed in the United States on 3 December 2015
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Sherry Knight
5.0 out of 5 stars fast flowing
Reviewed in the United States on 13 July 2013
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