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Marketing of High-Technology Products and Innovations: Pearson New International Edition

3.4 out of 5 stars 17 ratings

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Product details

  • Paperback: 552 pages
  • Publisher: P&C Business; 3 edition (1 November 2013)
  • Language: English
  • ISBN-10: 1292040335
  • ISBN-13: 978-1292040332
  • Product Dimensions: 21.6 x 3.2 x 27.6 cm
  • Boxed-product Weight: 998 g
  • Customer Reviews:

Customer reviews

3.4 out of 5 stars
3.4 out of 5
17 customer ratings
5 star 45% (45%) 45%
4 star 0% (0%) 0%
3 star 27% (27%) 27%
2 star 8% (8%) 8%
1 star 19% (19%) 19%
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Top international reviews

Ger O'Brien
1.0 out of 5 stars Avoid this tedious tome!
Reviewed in the United Kingdom on 19 December 2013
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Cloonie
3.0 out of 5 stars Odd version of this book
Reviewed in the United Kingdom on 14 September 2016
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Eric C.C. Shiu
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 28 February 2017
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Lisa Kohlstrung
1.0 out of 5 stars Pflichtkauf
Reviewed in Germany on 30 December 2015
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Colonel Jon Capriccola
3.0 out of 5 stars The item said it was a Hardcover but I got ...
Reviewed in the United States on 2 March 2017
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Garcia Moreira Rafael
5.0 out of 5 stars Excellent! Your ONE reference of Marketing High Tech
Reviewed in the United States on 12 March 2007
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4 people found this helpful
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5.0 out of 5 stars Five Stars
Reviewed in the United States on 13 January 2017
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sue
5.0 out of 5 stars Five Stars
Reviewed in the United States on 5 March 2017
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Rod Swartz
3.0 out of 5 stars Required for MBA course at St. Leo University; ...
Reviewed in the United States on 6 January 2015
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Amazon Customer
5.0 out of 5 stars Excellent textbook
Reviewed in the United States on 2 April 2017
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Portalnd
5.0 out of 5 stars A good book
Reviewed in the United States on 27 April 2013
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Alejandro
3.0 out of 5 stars Útil en conceptos, flojo en herramientas
Reviewed in the United States on 12 September 2011
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Ronak
3.0 out of 5 stars Three Stars
Reviewed in the United States on 10 March 2016
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Nick Dare
2.0 out of 5 stars Two Stars
Reviewed in the United States on 7 July 2016
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