- Paperback: 764 pages
- Publisher: Pearson Education; 7 edition (23 May 2016)
- Language: English
- ISBN-10: 1292092610
- ISBN-13: 978-1292092614
- Product Dimensions: 19.3 x 3.3 x 25.9 cm
- Boxed-product Weight: 1.4 Kg
- Customer Reviews: 22 customer ratings
Marketing Communications: Discovery, Creation and Conversations Paperback – 23 May 2016
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From the Back Cover
‘…quite simply the best introduction to Marketing Communications that I have read. Chris Fill and Sarah Turnbull have managed to produce a book, now in its seventh edition, that is exceptionally easy to read and thoroughly up-to-date. Its viewpoints, scholarly synopses and engaging content will enliven the learning experience of every student who reads it’.
Anthony Patterson, University of Liverpool.
‘The very best fusion of academic intelligence and contemporary commercial communications practice available’.
Rod Radford MBA, FCIM, FCMI, Chartered Marketer & Manager
Marketing Communications Degree Leader, Sheffield Business School, Sheffield Hallam University
Chris Fill’s books have been my core recommended texts for years. This 7th Edition with the addition of Sarah Turnbull takes another leap forward and does not disappoint. It strikes the balance between theory and practice, is well structured, and is packed with insight."
Dr Jonathan A.J. Wilson
Programme Director, Postgraduate Marketing degrees, University of Greenwich
Marketing Communications, seventh edition.
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.
Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
About the authors:
Chris Fill BA, MSc. FCIM, is a Director of Fillassociates. Chris has authored over 30 textbooks, published papers in many leading academic journals, and is internationally recognised for his contribution to marketing communications. He is a Fellow and former Senior Examiner at the Chartered Institute of Marketing.
Sarah Turnbull PhD, MBA, MSc, FCIM, FHEA is a Principal Lecturer at the University of Portsmouth and a Fellow of The Chartered Institute of Marketing. Prior to joining academia she worked in a number of global advertising agencies and spent 8 years as Account Director on the Emirates account in Dubai.
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Top international reviews
On arrival it was noticeably low quality. Having only opened the book twice for reference so far, it has already had an index page come away from the binding and the first page is folded and partly clued to the cover. Great content, let down by the bad/cheap manufacturing process. Expensive book - but retains value so okay to resell on if it is in good nick - shame it isn't after mere days!
Disappointed to open my delivery to find the corners of the cover worn and bent, and then several pages near the back of the book are ripped and bent!!!
It's an expensive book, and while i don't doubt the content is worthwhile, not really acceptable to turn up in this condition!!