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Plan e-Marketing Communications: BSBMKG510 [Print Replica] Kindle Edition
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|Language: English||Format: Print Replica|
This unit describes the skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing to support marketing objectives. It applies to managers working in advertising, public relations, marketing or promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.
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