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CIM Coursebook 04/05 Marketing Communications Paperback – 22 December 2004

4.9 out of 5 stars 11 ratings
Edition: 2004-2005 ed.

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Paperback, 22 December 2004

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"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme."
Martin Hutchins, Director, Cambridge Professional Academy Ltd (
"Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation."
Alun Epps, CIM Centre Co-ordinat

About the Author

After 20 years sales and marketing experience in the engineering, automotive and academic publishing sectors, Graham joined Leeds Business School in 1992. He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. These include CIM, IDM and IPR programmes. He has been a CIM examiner in Integrated Marketing Communications for a number of years and is now Senior Examiner for this module during the period of CIM syllabus change. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes. Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the Quality Assurance Agency for Higher Education. He has presented a number of conference papers and made contributions to texts in the marketing communications field.

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Product details

  • Publisher ‏ : ‎ Butterworth-Heinemann; 2004-2005 ed. edition (22 December 2004)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0750661925
  • ISBN-13 ‏ : ‎ 978-0750661928
  • Dimensions ‏ : ‎ 20 x 14 x 4 cm
  • Customer Reviews:
    4.9 out of 5 stars 11 ratings

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