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Viral Marketing: The Science of Sharing Paperback – 29 August 2013

4.5 out of 5 stars 15 ratings

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Product details

  • Publisher : Oxford University Press ANZ (29 August 2013)
  • Language : English
  • Paperback : 128 pages
  • ISBN-10 : 0195527984
  • ISBN-13 : 978-0195527988
  • Dimensions : 22.61 x 1.27 x 15.24 cm
  • Customer Reviews:
    4.5 out of 5 stars 15 ratings

Product description

About the Author

Karen Nelson-Field is a Senior Research Associate with the Ehrenberg-Bass Institute at the University of South Australia. Her current research focuses on whether existing empirical generalisations in advertising and buyer behavior hold in the new media context. Her research into social media marketing, content marketing and video sharing have been internationally recognised both in industry and academic forums while her (sometimes controversial) findings regularly spark global discussion amongst practitioners.

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Martin Turner
5.0 out of 5 stars Evidence-based assessment challenges many myths
Reviewed in the United Kingdom on 29 May 2014
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S Moses
5.0 out of 5 stars Scientific study determines what makes videos go viral...
Reviewed in the United Kingdom on 1 May 2014
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Amazoniac
5.0 out of 5 stars An interesting review of video sharing - mainly from a commercial point of view
Reviewed in the United Kingdom on 14 May 2014
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P. M. Fernandez
4.0 out of 5 stars Insight into a new medium
Reviewed in the United Kingdom on 14 May 2014
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Wendy Jones
5.0 out of 5 stars Accesible and yet detailed
Reviewed in the United Kingdom on 12 June 2014
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