You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Buying Options

Kindle Price: $52.24
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

<Embed>

Loading recommendations for you
Recommendations for you

Adding to Cart...

Added to Cart

Not Added

Item is in your Cart

View Cart

Not Added

There was a problem adding this item to Cart. Please try again later.
Sorry, we're having trouble showing recommendations right now. Please try again later.
Continue shopping
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth by [McGrath, Rita Gunther, Ian C. Macmillan]
Kindle App Ad

Follow the Author

Something went wrong. Please try your request again later.


Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth Kindle Edition

4.4 out of 5 stars 15 customer reviews

See all 5 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$52.24

Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Amazon Outlet Store
Shop thousands of discounted overstock products from Amazon Outlet Store Shop now

Product description

Product Description

Robust methods to identify new growth opportunities

YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?

In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call “MarketBusters”—approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.

Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth:

• Change the customer’s total experience: Make it simpler, faster, or more beneficial for customers to buy from you

• Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors’

• Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance

• Anticipate or exploit industry shifts: Capitalize on changes before competitors do

• Create a new market space: Trigger the emergence of a new market

Every marketbusting move is illustrated in practice through vivid company examples—including cautionary tales that alert you to potential pitfalls you may encounter. Action-oriented tools and checklists provide concrete guidance in finding opportunities across your own business platform, executing your chosen move successfully, and exploiting new opportunities to maximize their bottomline impact. The book also provides guidelines for avoiding common implementation challenges and for developing the organizational alignment needed to smooth execution.

New opportunities for explosive growth are waiting to be unleashed. MarketBusters is the field guide you need to develop a reliable, robust approach to fueling continuous, profitable growth.

About the Author

Rita Gunther McGrath is an Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Fred Sullivan Professor of Management at the University of Pennsylvania’s Wharton School. They are coauthors of The Entrepreneurial Mindset (HBS Press, 2000).

Product details

  • Format: Kindle Edition
  • File Size: 3659 KB
  • Print Length: 272 pages
  • Publisher: Harvard Business Review Press (17 February 2005)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ISBN-10: 1422171795
  • ISBN-13: 978-1422171790
  • ASIN: B007UPDCQC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #498,388 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

No customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%

Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 15 reviews
Roger Bauer
5.0 out of 5 starsVery Thought Provoking
6 November 2006 - Published on Amazon.com
Verified Purchase
A.D.
3.0 out of 5 starsThree Stars
13 August 2014 - Published on Amazon.com
Verified Purchase
One person found this helpful
R. Toeppe
5.0 out of 5 starsGreat Book
23 July 2005 - Published on Amazon.com
Verified Purchase
4 people found this helpful
Robert Morris
5.0 out of 5 starsHow to Achieve and Then Sustain Exceptional Business Growth
23 March 2005 - Published on Amazon.com
28 people found this helpful
A. Brunelle
5.0 out of 5 starsA Book of Business Ideas and Strategies
20 June 2007 - Published on Amazon.com
One person found this helpful