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Managing Imitation Strategies by [Steven P. Schnaars]

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Managing Imitation Strategies Kindle Edition

4.6 out of 5 stars 2 ratings

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Product description


Edwin Mansfield Director, Center for Economics and Technology, University of Pennsylvania Imitation is a vitally important -- and frequently underestimated and misunderstood -- part of the process of technological change. This book should be of interest and value to many managers here and abroad. --This text refers to an alternate kindle_edition edition.

About the Author

Steven P. Schnaars is chair of the department of marketing at Baruch College of the City University of New York. He is the author of Megamistakes (Free Press, 1989), Marketing Strategy (Free Press, 1991), and several widely influential articles in the marketing literature. --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B003DYGNRY
  • Publisher ‏ : ‎ Free Press; Original ed. edition (29 April 2002)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 727 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 306 pages
  • Customer Reviews:
    4.6 out of 5 stars 2 ratings

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Anthony Segraves
5.0 out of 5 stars Great research on companies included
Reviewed in the United States on 5 March 2021
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sinubo sinukarto
4.0 out of 5 stars Four Stars
Reviewed in the United States on 24 December 2016
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