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Make Them Behave Sustainably: Applying strategies to design sustainable consumer behavior by [Olaya Rodriguez, Adriana]

Make Them Behave Sustainably: Applying strategies to design sustainable consumer behavior [Print Replica] Kindle Edition

5.0 out of 5 stars 2 ratings

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Product description

Product Description

This book offers an integral perspective about strategies to change consumer behavior and promote sustainable consumption. It combines theories, concepts, and methodologies from a variety of disciplines, to facilitate the conception and design process of sustainable products, services, processes, strategies and consumption patterns, from start to finish. This guide takes into consideration consumer types, the process the human brain undertakes to perform a behavior, the internal and external factors that influence it, and the motivation, ability, and triggers necessary to perform it. This book explains sustainable design and consumer behavior change strategies and instruments. Using the roadmap tool, it suggests a path to ease both the understanding and the conceptual process to readers.

Product details

  • Format: Kindle Edition
  • File Size: 9345 KB
  • Print Length: 202 pages
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07FN2JY38
  • Text-to-Speech: Not enabled
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  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
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Most helpful customer reviews on 5.0 out of 5 stars 2 reviews
5.0 out of 5 starsSuper interesting, well structured and useful. Great reading!
23 January 2019 - Published on
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5.0 out of 5 starsthe world we live in
15 January 2019 - Published on
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One person found this helpful