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Made to Stick: Why Some Ideas Survive and Others Die by [Chip Heath, Dan Heath]

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Made to Stick: Why Some Ideas Survive and Others Die 1st Edition, Kindle Edition

4.6 out of 5 stars 1,086 ratings

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Length: 306 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Language: English

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Review

"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" (New Statesman)

"This is great for anyone planning a speech or trying to get their message across at work" (Psychologies)

"The Heaths push beyond what sounds like it should work and explain why it actually does" (Time Magazine)

"... an entertaining, practical guide to effective communication." (Publishers Weekly)

"Smart, lively . . . such fun to read" (Saturday Guardian) --This text refers to an alternate kindle_edition edition.

About the Author

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a publishing company dedicated to creating high-quality, multimedia university textbooks. Dan has an MBA from Harvard Business School. He lives in Raleigh, North Carolina. --This text refers to an alternate kindle_edition edition.

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4.6 out of 5 stars
4.6 out of 5
1,086 customer ratings
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Reviewed in Australia on 22 July 2019
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Reviewed in Australia on 25 September 2014

Top international reviews

Frankselbow
3.0 out of 5 stars Good, but too much filler
Reviewed in the United Kingdom on 4 August 2018
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6 people found this helpful
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Nick Michelioudakis
5.0 out of 5 stars A Review - for Educators
Reviewed in the United Kingdom on 15 July 2016
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13 people found this helpful
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C. Weldon
5.0 out of 5 stars Best read of the year
Reviewed in the United Kingdom on 2 May 2019
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Neil
5.0 out of 5 stars Love this book.
Reviewed in the United Kingdom on 17 January 2019
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Simon Dunant
3.0 out of 5 stars Some good principles but book repeats itself and overuses case studies. Could have been shorter.
Reviewed in the United Kingdom on 12 December 2016
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5.0 out of 5 stars Everyone needs to read this book
Reviewed in the United Kingdom on 26 September 2019
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Gavin Conway
2.0 out of 5 stars Poor Mans Thinking Fast, Thinking Slow
Reviewed in the United Kingdom on 15 October 2018
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Davor Katusic
2.0 out of 5 stars It's boring and way too long
Reviewed in the United Kingdom on 10 July 2016
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david mitchell
5.0 out of 5 stars Brilliant - My favourite book on social media / storytelling
Reviewed in the United Kingdom on 17 May 2015
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Sunny Bains
5.0 out of 5 stars Great insight into better communication
Reviewed in the United Kingdom on 2 December 2015
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Matt
5.0 out of 5 stars How to generate the gorilla glue of ideas
Reviewed in the United Kingdom on 15 May 2020
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Amazon Customer
5.0 out of 5 stars The best part of the book is the 2-3 summary pages ...
Reviewed in the United Kingdom on 1 July 2018
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Simon M Garrett (author)
5.0 out of 5 stars Clear, interesting, effective.
Reviewed in the United Kingdom on 19 February 2012
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Steve Watson
3.0 out of 5 stars Some very interesting psychological information is contained in this book ...
Reviewed in the United Kingdom on 27 August 2014
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Harriet
5.0 out of 5 stars Well written, thought provoking & informative book
Reviewed in the United Kingdom on 30 August 2018
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