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Made to Stick Hardcover – 2 Jan 2007

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About the Author

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. 
 
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.
 
Together, Chip and Dan have written three New York Times bestselling books: Made to StickSwitch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.

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25 September 2014
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Amazon.com: 4.6 out of 5 stars 1,047 reviews
Thomas M. Loarie
5.0 out of 5 starsDo Your Ideas Gain Traction and “Stick” or Are They Cast Aside?
21 August 2016 - Published on Amazon.com
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Rev. Dr. C.H.E. Sadaphal
5.0 out of 5 starsAn easy-to-use formula on how to identify and create successful, “sticky” and transformative ideas.
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Joe
1.0 out of 5 starsTerribly boring, bad writing
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5.0 out of 5 starsI hate reading, but this one was easy!
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Fungai Tichawangana
5.0 out of 5 starsIt's the simple, overlooked things
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