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Made to Stick: Why Some Ideas Survive and Others Die Hardcover – 2 January 2007

4.6 out of 5 stars 1,422 ratings

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Product details

  • Hardcover : 336 pages
  • ISBN-10 : 1400064287
  • ISBN-13 : 978-1400064281
  • Product Dimensions : 14.73 x 2.82 x 21.69 cm
  • Language: : English
  • Publisher : Random House (2 January 2007)
  • Customer Reviews:
    4.6 out of 5 stars 1,422 ratings

Product description

About the Author

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.