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The MINI MBA Bootcamp: What Every Business Manager or Startup Must Know To Succeed by [Danford Ph.D., Gerard]
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The MINI MBA Bootcamp: What Every Business Manager or Startup Must Know To Succeed Kindle Edition


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Length: 208 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

How to get the benefit of an MBA, without completing an MBA? The Mini MBA BOOTCAMP focuses-in on what you must understand.




Having spent 20 years in business consulting & 20 years teaching in Business School Programs in Europe and North America, I can say with confidence that there are just a few essential concepts which every present and future manager must understand.

Gerard L. Danford: MBA - London Business School (UK), PhD - Helsinki School of Economics (Finland), B.Sc. Engineering - CCSU (USA). Dr. Gerard Danford has 20 years of experience in successfully consulting multinational companies on their strategies in the USA & Europe and has 20 years experience teaching MBA and Executive MBA students.

2018 Updated and Revised Edition.


After completing the Mini MBA you will understand 18 essential topics. Managers, startup founders and business students will benefit most from this in-depth & practical book.

What You Will Learn


Success Theme

  • The formula for success in business and how to make that success happen?

  • How to navigate the rapidly changing business environment (8 Accelerators)?

  • How to avoid the greatest enemy of success (4 Forms of Complexity)?

Management Theme

  • The 3 secrets to becoming more innovative.

  • The 5 tasks of effective managers.

  • The 3 tools for making better business decisions.

Money Theme

  • Why behavioral economics 'eats rational economics for breakfast'.

  • Why you must Understand Value in order to succeed in business (4 Drivers of Value)?

  • Why Planning, Budgeting, and Forecasting (PBF) is not used effectively?

Market Theme

  • Why success in marketing is driven mostly through 'budget allocation'?

  • How to improve your digital marketing ROI?

  • Why mobile is now the #1 marketing challenge, and how to succeed in a mobile-first marketplace?

Process Theme

  • What is the Business Case for a Companies Sustainability Strategy?

  • How to manage dynamic and stable operations (Agile-Lean Process Skills)?

  • Why, where, and how to succeed in international business?

Future Theme

  • What are the 4 Proven Strategic Styles?

  • How to use the 6 Career Weapons?

  • How to Avoid Startup Failure (the 10/90 Rule)?

PLUS: Case studies on Amazon, Google, Lego and much more...


Why I Created The Mini MBA BOOTCAMP?


Leadership, business, change management, lean startup, how to start a startup, it management, sales force, business management, mergers acquisitions, it professional services, strategy, machine age, cio, emotional intelligence, knowledge management, communicating change, sustainability, management, accounting 101, change is hard, agile change management, b2b, b2c, corporate finance for dummies, business school, business startup, persona, pricing, unix, warehouse, business model canvas, startup, entrepreneurship, managing change, grit, outliers


Product details

  • Format: Kindle Edition
  • File Size: 3973 KB
  • Print Length: 208 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01MZ1MSMY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #300,347 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 5 reviews
Lasse Rouhiainen
5.0 out of 5 starsGreat insights of the 18 concepts all managers and business people should master.
9 February 2017 - Published on Amazon.com
Verified Purchase
2 people found this helpful.
Gregory D. Wilson
4.0 out of 5 starsGood information poor printing
29 October 2018 - Published on Amazon.com
Verified Purchase
Kevin Gore
5.0 out of 5 starsThe right size, the right content & the right attitude for keeping abreast in business today
6 August 2018 - Published on Amazon.com
3 people found this helpful.
Home-schooling Mother of 5
5.0 out of 5 starsdynamic learning experience
25 July 2018 - Published on Amazon.com
One person found this helpful.
Amazon Customer
5.0 out of 5 starsDrill 1 – success – struck the right cords for me as I try balance some of the metrics of internal happiness with external succe
3 January 2017 - Published on Amazon.com
3 people found this helpful.