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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2ed Hardcover – Illustrated, 15 September 2012

4.6 out of 5 stars 177 ratings
Edition: 2nd

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Product description

Review

""A very intriguing book that can generate passionate discussions...an original and competent point of view on luxury marketing.""

About the Author

Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. A professor at HEC Paris, he holds a PhD from Northwestern University (USA) and is an active consultant to many European, Asian and American corporations. He is the author of 12 books, including The New Strategic Brand Management, The Luxury Strategy and Kapferer on Luxury, all published by Kogan Page.

Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most prestigious luxury brands. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.

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Product details

  • Publisher ‏ : ‎ Kogan Page; 2 edition (15 September 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 408 pages
  • ISBN-10 ‏ : ‎ 0749464917
  • ISBN-13 ‏ : ‎ 978-0749464912
  • Dimensions ‏ : ‎ 16.61 x 2.7 x 24.1 cm
  • Customer Reviews:
    4.6 out of 5 stars 177 ratings

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4.6 out of 5 stars
4.6 out of 5
177 global ratings
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Top review from Australia

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Chantelle A
5.0 out of 5 stars Highly recommended
Reviewed in the United Kingdom on 4 March 2019
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Culture Enthusiast
5.0 out of 5 stars The must have book if you work in the luxury sector
Reviewed in the United Kingdom on 13 March 2013
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5.0 out of 5 stars Good
Reviewed in the United Kingdom on 30 March 2020
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4.0 out of 5 stars If you are in any industry must read
Reviewed in the United Kingdom on 6 November 2017
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5.0 out of 5 stars Incredible book! Highly recomended for everyone staring their business ...
Reviewed in the United Kingdom on 21 August 2016
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