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Loyalty Programs: The Complete Guide Paperback – 13 October 2020

4.5 out of 5 stars 19 ratings

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Product description

About the Author

Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running leading loyalty consulting agency, Loyalty & Reward Co. Phil is also the author of 'Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies'. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team comprising of Max Savransky, Stacey Lyons and Scott Harrison. Max, Stacey and Scott have many years of experience within the loyalty industry working across hospitality, entertainment, financial services, eHealth, property, QSR and online retail companies. The Loyalty & Reward Co team specialise in loyalty program design, commercial modelling, member lifecycle marketing communications, loyalty technology and loyalty operations. Loyalty Programs: The Complete Guide also includes contributions from widely-recognised loyalty industry experts Stuart Dinnis (global expert in loyalty finance), Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

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Product details

  • Publisher ‏ : ‎ Loyalty & Reward Co (13 October 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 442 pages
  • ISBN-10 ‏ : ‎ 0648353567
  • ISBN-13 ‏ : ‎ 978-0648353560
  • Dimensions ‏ : ‎ 15.24 x 2.54 x 22.86 cm
  • Customer Reviews:
    4.5 out of 5 stars 19 ratings

About the author

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Philip Shelper has over 13 years’ experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running Australia's leading loyalty management consultancy, Loyalty &amp; Reward Co. Loyalty &amp; Reward Co focuses on loyalty program design and implementation for major companies globally. Phil is also an Advisory Board member of the Australian Loyalty Association.

Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.

He is an active cryptocurrency trader and presents regularly on blockchain loyalty at conferences and meet-ups around the world.

Phil is always interested to share knowledge about blockchain loyalty, and regularly does so via www.blockchainloyalty.io, a global blockchain loyalty resource centre.

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5.0 out of 5 stars Great for both Beginners and Experts
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