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Loyalty Programs: The Complete Guide Paperback – 13 October 2020

4.5 out of 5 stars 19 ratings

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Product description

About the Author

Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running leading loyalty consulting agency, Loyalty & Reward Co. Phil is also the author of 'Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies'. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team comprising of Max Savransky, Stacey Lyons and Scott Harrison. Max, Stacey and Scott have many years of experience within the loyalty industry working across hospitality, entertainment, financial services, eHealth, property, QSR and online retail companies. The Loyalty & Reward Co team specialise in loyalty program design, commercial modelling, member lifecycle marketing communications, loyalty technology and loyalty operations. Loyalty Programs: The Complete Guide also includes contributions from widely-recognised loyalty industry experts Stuart Dinnis (global expert in loyalty finance), Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

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Product details

  • Publisher ‏ : ‎ Loyalty & Reward Co (13 October 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 442 pages
  • ISBN-10 ‏ : ‎ 0648353567
  • ISBN-13 ‏ : ‎ 978-0648353560
  • Dimensions ‏ : ‎ 15.24 x 2.54 x 22.86 cm
  • Customer Reviews:
    4.5 out of 5 stars 19 ratings

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4.5 out of 5 stars
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Normal Joe
5.0 out of 5 stars Great for both Beginners and Experts
Reviewed in Spain on 22 March 2021
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jon
5.0 out of 5 stars Insightful
Reviewed in Germany on 8 December 2020
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Nguyen Hoanh Tien
5.0 out of 5 stars Comprehensive guide and good read
Reviewed in the United States on 26 June 2021
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