You already know the internet has changed the way the world works, plays, learns and shares.
However, you may wonder how a thing once defined as “geeky,” aka “going nowhere,” evolved in Darwinian fashion into an anthropomorphic feature so essential to mankind, it is now held on a par with walking “upright” or walking “on the moon.”
In this latest version of The Long Tail, Chris Anderson does an exceptional job explaining how the “endless shelf space” of the internet, when applied to commerce or culture, makes the niche marketing of almost any product, service or idea so efficient and effective its disruptive forces lay waste to many given economic ideas and generations of long held cultural norms.
Within a few chapters you understand why a “cloud” presence is often more valuable than a physical domain and in entertaining fashion why the conversation extends beyond economics in the very mosaic of life. In some ways The Long Tail has become a meme for the cultural “theory of everything” human.
While the book is brilliant on many levels, some themes are repeated beyond their capacity to provide new enlightenment or insight. This minor distraction is really a function of attempting to write history while still standing in the middle of an event, with every passing day there are new examples of how Long Tail economics and culture are reshaping the world.
- Paperback: 238 pages
- Publisher: Hyperion Books (1 June 2006)
- Language: English
- ISBN-10: 1401308600
- ISBN-13: 978-1401308605
- Product Dimensions: 15.6 x 1.6 x 23.5 cm
- Boxed-product Weight: 340 g
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