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The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies Paperback – 11 June 2013

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Product details

  • Publisher ‏ : ‎ Institute of Practitioners in Advertising (11 June 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 82 pages
  • ISBN-10 ‏ : ‎ 085294134X
  • ISBN-13 ‏ : ‎ 978-0852941348
  • Dimensions ‏ : ‎ 21 x 0.1 x 29.7 cm
  • Customer Reviews:
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