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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns Hardcover – 6 October 2017

4.7 out of 5 stars 632 ratings

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From the Inside Flap

"Rather than listen to the siren songs from investment managers, investors--large and small--should instead read Jack Bogle's The Little Book of Common Sense Investing."
--WARREN BUFFETT

The Bestselling Investing "Bible" Offers New Information, New Insights, and New Perspectives

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.

While the stock market has tumbled and then soared since the first edition of The Little Book of Common Sense Investing was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as its predecessor.

Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.

A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me."

Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but also Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.

This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.

  • Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
  • Forget the fads and marketing hype, and focus on what works in the real world.
  • Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.
  • Recognize that in the long run, business reality trumps market expectations.
  • Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.

While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.

From the Back Cover

PRAISE FOR THE LITTLE BOOK OF COMMON SENSE INVESTING

"Jack Bogle's remarkable career spans the spectrum from lonely iconoclast to celebrated rock star. His conception and development of index funds transformed the investment world for individuals and institutions alike. Countless millions of investors have purchased index funds because of Jack. But, simply being an indexer is insufficient. Successful investors embrace the principles undergirding the rationale for index funds and understand the pitfalls hindering the effective execution of an investment plan. The Little Book of Common Sense Investing provides the tools required to implement a winning portfolio strategy. Read it and win!"
--DAVID F. SWENSEN, Chief Investment Officer, Yale University

"What Gutenberg was to the printing press, Henry Ford to the automobile, and Shakespeare to the English language, Jack Bogle is to finance. The Little Book of Common Sense Investing packs into 270 short pages the distilled genius of the nearly seven decades he's spent revolutionizing the process for everyone, from the smallest IRA holder to the largest pension and endowment funds. Read, enjoy, and profit."
--WILLIAM J. BERNSTEIN, bestselling author of The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between

"One hundred years from today, historians will remember only two investors from this era--Warren Buffett and Jack Bogle. The two books they will note? Buffett's bible, Ben Graham's The Intelligent Investor, and . . . anything written by Jack Bogle. In a world of investment foxes, Jack remains a stalwart hedgehog. The Little Book of Common Sense Investing, updated here, will prove timeless as it thoughtfully articulates Bogle's one big idea--how investors can get their fair share of market returns."
--STEVE GALBRAITH, Managing Member, Kindred Capital

"Jack Bogle's thin Little Book is thick with wisdom. It's informative, insightful, and opinionated-- with the added advantage of being correct! As Bogle explains, the road to investment failure is paved with expensive advice, expensive investments, and expensive advertising (urging you to buy the first two). Bogle suggests a very different course for investors, virtually guaranteeing investment success."
--TED ARONSON, CFA, founder, AJO

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Top international reviews

hksdhds
5.0 out of 5 stars A compelling argument for index investing.
Reviewed in the United Kingdom on 30 November 2018
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Charlie
5.0 out of 5 stars Eye opening, concise and humbling introduction to the indexing revolution.
Reviewed in the United Kingdom on 12 December 2019
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P. C. Parker
1.0 out of 5 stars The entire book can be summed up in one sentence.
Reviewed in the United States on 20 November 2018
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varne
5.0 out of 5 stars Very Rare “Common Sense” It Is.
Reviewed in the United Kingdom on 3 April 2020
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4.0 out of 5 stars Repetitive, but worthwhile
Reviewed in the United Kingdom on 18 June 2018
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Mike
5.0 out of 5 stars Read this guide, undestand it and save yourself a lot of money in fees.
Reviewed in the United Kingdom on 6 February 2018
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S.G
5.0 out of 5 stars Common sense Investing
Reviewed in the United Kingdom on 24 February 2020
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Nazareno
5.0 out of 5 stars Neat little book with plenty of statistics, facts and wise advice
Reviewed in the United Kingdom on 29 July 2019
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3.0 out of 5 stars Advertorial or sound advice?
Reviewed in the United Kingdom on 29 November 2017
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Nelson
5.0 out of 5 stars Simple and useful
Reviewed in the United Kingdom on 28 April 2019
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5.0 out of 5 stars Short of time and short of knowledge - read this.
Reviewed in the United Kingdom on 27 September 2018
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Andrew Linch
5.0 out of 5 stars Good solid financial advice, simply put.
Reviewed in the United Kingdom on 28 July 2019
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Mark N
4.0 out of 5 stars In depth insight into index funds
Reviewed in the United Kingdom on 15 February 2020
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Pascal
5.0 out of 5 stars Good read with some great data to back up his points
Reviewed in the United Kingdom on 10 September 2019
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MM
4.0 out of 5 stars Very useful small hard back book for investing.
Reviewed in the United Kingdom on 23 June 2019
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