I have been a real estate agent for a dozen years. There is a big difference in this field today, compared to 2005 when I got my license. The information provided in "Listing Boss" is very useful to the new agent or the experienced agent. To catch up on the latest advice about how to become a successful real estate agent I have purchased more than a dozen books--this one is one of the best! The first few chapters focus on attitude and how new agents can get started, while the rest of the book focused on how to gain listings, always a problem. The tips provided by Hoss Pratt are well worth the price of the book. For 30+ years I was an editor, Pratt's style is excellent, the information provided is very helpful and when implemented should provide every reader with information that will increase their income.
Chapter Six on Deploying a Marketing Arsenal outlines marketing information that will put the reader ahead in even the most competitive market. The chapter describes how to gain listings using: A performance guarantee; An easy exit agreement; An 89-point marketing plan; A smart-seller program; A communications guarantee; and a certified pre-owned program. You will have to buy the book to get the details, each topic is described at length and in my opinion is invaluable.
BTW, the first copy I received had printing problems. The author sent a replacement copy right away and it is perfect.
- Paperback: 208 pages
- Publisher: Clovercroft Pub (1 April 2017)
- Language: English
- ISBN-10: 9781945507359
- ISBN-13: 978-1945507359
- ASIN: 1945507357
- Product Dimensions: 14.6 x 1.3 x 22.9 cm
- Boxed-product Weight: 386 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 157,567 in Books (See Top 100 in Books)