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Linkedin Marketing: An Hour a Day Paperback – 7 Sep 2012

4.3 out of 5 stars 38 ratings

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  • Linkedin Marketing: An Hour a Day
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  • The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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  • Facebook Marketing: An Hour a Day 2nd Edition
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Product details

  • Paperback: 384 pages
  • Publisher: Sybex; 1 edition (7 September 2012)
  • Language: English
  • ISBN-10: 1118358708
  • ISBN-13: 978-1118358702
  • Product Dimensions: 18.7 x 2.2 x 23.5 cm
  • Boxed-product Weight: 544 g
  • Customer Reviews: Be the first to review this item
  • Amazon Bestsellers Rank: 477,271 in Books (See Top 100 in Books)

Product description

From the Back Cover

Create a Winning LinkedIn Marketing Strategy

A Step-by-Step Guide

Market and recruit successfully on the world's largest professional network with this step-by-step guide. You'll learn how to create, customize, and optimize your presence on LinkedIn using expert techniques at every step, from setting the right strategies to creating headlines, titles, and keywords that deliver. Discover little-known tricks for polishing and optimizing your own or your company's presence and see how to get the very most out of Groups, Events, and other LinkedIn features and applications.

  • Learn invaluable secrets from well-known LinkedIn expert Viveka von Rosen, who has trained more than 10,000 professionals on how to best use LinkedIn
  • Do it all: develop, implement, manage, and track your LinkedIn marketing strategy
  • Use the right tactics for specific market segments, including recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals
  • Discover nifty tools and ninja tricks for leveraging keywords
  • Optimize your own or your company's profile so you're findable and stand out
  • Create relationships with LinkedIn Groups and learn best practices for creating your own group
  • Discover the best ways to give and get recommendations from your connections

You'll also find:

  • How to get winning results from Events and LinkedIn Ads
  • Best practices for using LinkedIn in a mobile world
  • What NOT to do as a job seeker
  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for LinkedIn Marketing: An Hour a Day

"This is a complete and thorough, 'soup-to-nuts' guide on how to effectively utilize what is perhaps the world's most well-known online business medium--one with a huge potential that most people are still not tapping. Read this book, follow Viveka's sage teachings, and watch the quality of your connections--and your income--take a sharp turn upwards."

--Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

"Viveka has tremendous expertise on LinkedIn as well as the ability to sequence everything. Apply Viveka's teachings in this book and you will get measurable results! Two thumbs way up."

--Mari Smith, Social Media Thought Leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour a Day

"Viveka knows LinkedIn inside-out, backward, and forward--and even better, she knows how to explain LinkedIn in simple, easy-to-follow language. This book is an absolute must for marketers, business owners, consultants, sales professionals, and anyone looking to use LinkedIn to grow their business."

--Andrea Vahl, Social Media Consultant, Strategist and Speaker, coauthor of Facebook Marketing All-in-One For Dummies

About the Author

Viveka von Rosen is known internationally as the "LinkedIn Expert" and has trained more than 10,000 business professionals on using the popular social media platform. She hosts the weekly #LinkedInChat on Twitter and is co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. With 25,000+ first-level LinkedIn connections, she is regularly quoted in such outlets as Mashable.com, TheSocialMediaExaminer.com, and the Miami Herald. In January 2012, she was named a Top 50 Social Media Influencer by Forbes.


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Amazon.com: 4.3 out of 5 stars 38 reviews
Laura Stamps, Book Ghostwriter
5.0 out of 5 stars By far the BEST book about LinkedIn!
8 January 2013 - Published on Amazon.com
Verified Purchase
9 people found this helpful
Zach Hebron
5.0 out of 5 stars Best LinkedIn Book of the Bunch
9 May 2013 - Published on Amazon.com
Verified Purchase
3 people found this helpful
Are Morch
5.0 out of 5 stars Professional Networking Simplified
24 November 2012 - Published on Amazon.com
Verified Purchase
9 people found this helpful
A
5.0 out of 5 stars Great help
13 October 2019 - Published on Amazon.com
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Tiffany Lymon
5.0 out of 5 stars LinkedIn Marketing In An Hour A Day Delivers
12 December 2012 - Published on Amazon.com
Verified Purchase
2 people found this helpful