Adam Houlahan never fails to impress me with both his LinkedIn strategies and his commitment to helping business owners improve their social media skills. With his new book "The LinkedIn Playbook" he goes to yet another level on helping us to be more effective on this sometimes difficult to understand platform. From showing us what not to do, to giving us simple and achievable ways to improve our usage of LinkedIn, Adam goes above and beyond what other "experts" teach about using LinkedIn to gain leads and customers for your business. I totally recommend this book for anyone who is considering using the LinkedIn platform to build a network of leads for their business and wants to use it to its fullest potential.
Straightforward and easy to follow. I've been to one of Adam Houlahan's seminars and got so much out of it, that I was expecting the book to be informative and it was. There is always something to be learnt from Adam as his knowledge of social media, and especially LinkedIn, is so good. Being in recruitment, LinkedIn is a very important resource for me and with Adam's advice, I have certainly grown my presence on LinkedIn by several hundred percent in recent years.
I've absolutely loved using the Playbook in perfecting my Linkedin profile, and after just small changes I'm getting a flood of people joining my network... So excited to implement all the smarts Adam lays out in his book, as I can already see how obvious it is that it will work, it's not some "clever trick" it's just a brilliant, practical and clearly detailed plan from someone who knows the platform inside out. I've connected in with Adam and his team and they are incredibly helpful. A smart business decision and investment of your time and effort to read, and implement. Well done Adam!
Thank you Adam for writing this book. There are hundreds of thousands of articles and books on using LinkedIn for small business, but the vast majority simply point out that, as a business owner, you need to have a LinkedIn presence. This book gives detailed, step by step instructions that are realistic for the busy and often overwhelmed business owner. I particularly appreciate that Adam has gone deeper than simply giving the instructions, but has also shared with us information about his business, and what it is that drives him. Highly recommended for the small business owner.
Adam, thanks for sharing the valuable information in the book and very well said about the need for the business leaders to be pre-eminent in today's environment. This book is a very simple read and clearly, a practical 'how to do' guide for any person looking to have a professional presence on the social platform.The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert.
Had the chance to get a pre order of this book and it is truly amazing with many techniques to improve your use of Linkedin as a marketing tool. Adam is certainly a wealth of knowledge in this area and after reading many books on the subject, this one surpasses them all- By a long way. Congratulations on a wonderful and inspiring book. If you do not get motivated by Adam's words, then it would be difficult for anyone else to do so. The BEST!
If LinkedIn is where your potential customers or clients are, then the LinkedIn Playbook is essential reading. The author takes the reader logically through the steps to set up your profile, how to link with others and then engage with them. It's easy to read and very practical, with examples that you can use as is or adjust to suit your personality and business brand.
Adam has done it again and provided a resource that provides you step by step instructions and tips you can action immediately. I highly recommend this book to assist your business in lead-generation. You will notice an immediate return on your investment and increased sales. Great work Adam. Thank you
I thought I had LinkedIn covered until I read this. I got a shock in the 2nd chapter and realised how much more I could be doing. Well worth the read, but even more valuable to implement. Can't wait to see the power of my new LinkedIn profile and I haven't even finished the book yet!!
The LinkedIn Play Book delivers as a powerful tool to build your networks and business. Adam has managed to deliver all his wisdom and knowledge into the perfect handbook for actionable results. This is a must read for anyone wanting to increase their impact, influence, and business profits!