Thank you Adam for writing this book. There are hundreds of thousands of articles and books on using LinkedIn for small business, but the vast majority simply point out that, as a business owner, you need to have a LinkedIn presence. This book gives detailed, step by step instructions that are realistic for the busy and often overwhelmed business owner. I particularly appreciate that Adam has gone deeper than simply giving the instructions, but has also shared with us information about his business, and what it is that drives him. Highly recommended for the small business owner.
If LinkedIn is where your potential customers or clients are, then the LinkedIn Playbook is essential reading. The author takes the reader logically through the steps to set up your profile, how to link with others and then engage with them. It's easy to read and very practical, with examples that you can use as is or adjust to suit your personality and business brand.
Adam has done it again and provided a resource that provides you step by step instructions and tips you can action immediately. I highly recommend this book to assist your business in lead-generation. You will notice an immediate return on your investment and increased sales. Great work Adam. Thank you
If you are at all interested in learning more about LinkedIn and how to use it grow your business, then this book should be at the top of your reading list. I had already been doing some of what he says to do, and I am on the process of implementing the rest of it now. One of the things I love the most is he does not simply tell you what to do, but explains the reason behind each step of the process. Adam talks about the "why" of things in the book, and if you are anything like me understanding the "why" behind something makes it so much easier to understand and do.