Straightforward and easy to follow. I've been to one of Adam Houlahan's seminars and got so much out of it, that I was expecting the book to be informative and it was. There is always something to be learnt from Adam as his knowledge of social media, and especially LinkedIn, is so good. Being in recruitment, LinkedIn is a very important resource for me and with Adam's advice, I have certainly grown my presence on LinkedIn by several hundred percent in recent years.
Thank you Adam for writing this book. There are hundreds of thousands of articles and books on using LinkedIn for small business, but the vast majority simply point out that, as a business owner, you need to have a LinkedIn presence. This book gives detailed, step by step instructions that are realistic for the busy and often overwhelmed business owner. I particularly appreciate that Adam has gone deeper than simply giving the instructions, but has also shared with us information about his business, and what it is that drives him. Highly recommended for the small business owner.
Adam, thanks for sharing the valuable information in the book and very well said about the need for the business leaders to be pre-eminent in today's environment. This book is a very simple read and clearly, a practical 'how to do' guide for any person looking to have a professional presence on the social platform.The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert.