I've absolutely loved using the Playbook in perfecting my Linkedin profile, and after just small changes I'm getting a flood of people joining my network... So excited to implement all the smarts Adam lays out in his book, as I can already see how obvious it is that it will work, it's not some "clever trick" it's just a brilliant, practical and clearly detailed plan from someone who knows the platform inside out. I've connected in with Adam and his team and they are incredibly helpful. A smart business decision and investment of your time and effort to read, and implement. Well done Adam!
Adam, thanks for sharing the valuable information in the book and very well said about the need for the business leaders to be pre-eminent in today's environment. This book is a very simple read and clearly, a practical 'how to do' guide for any person looking to have a professional presence on the social platform.The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert.
If LinkedIn is where your potential customers or clients are, then the LinkedIn Playbook is essential reading. The author takes the reader logically through the steps to set up your profile, how to link with others and then engage with them. It's easy to read and very practical, with examples that you can use as is or adjust to suit your personality and business brand.
For most business owners LinkedIn promises the world but in practice becomes a huge drain on time and resources. In this excellent follow up to his highly successful first book, Social Media Secret Sauce, Adam provides a practical, easy to follow guide for effectively converting LinkedIn contacts to customers. His clear guidance, insightful tips and straight forward methods will quickly put LinkedIn at the heart of your sales and marketing plans.
Adam Houlahan's new book embraces a concept that transcends that of the currently-accepted practice of social selling. Furthermore he interweaves the principles of the great Jay Abraham in developing and delivering a very clear, cogent, practical actionable blueprint that will compel prospects to keep you top of mind when it comes to finding solutions to their business problems.