Adam Houlahan never fails to impress me with both his LinkedIn strategies and his commitment to helping business owners improve their social media skills. With his new book "The LinkedIn Playbook" he goes to yet another level on helping us to be more effective on this sometimes difficult to understand platform. From showing us what not to do, to giving us simple and achievable ways to improve our usage of LinkedIn, Adam goes above and beyond what other "experts" teach about using LinkedIn to gain leads and customers for your business. I totally recommend this book for anyone who is considering using the LinkedIn platform to build a network of leads for their business and wants to use it to its fullest potential.
Adam, thanks for sharing the valuable information in the book and very well said about the need for the business leaders to be pre-eminent in today's environment. This book is a very simple read and clearly, a practical 'how to do' guide for any person looking to have a professional presence on the social platform.The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert.
Loved it, a play-by-play on how to play the game. A very useful guide to using LinkedIn `the right way`. Well researched and presented, i actually enjoyed the read and the learning process. Well written, sharp concise and worth your time. I would recommend all LinkedIn users, be it personal or professional to turn in and learn the way to play in this space with authority.
For most business owners LinkedIn promises the world but in practice becomes a huge drain on time and resources. In this excellent follow up to his highly successful first book, Social Media Secret Sauce, Adam provides a practical, easy to follow guide for effectively converting LinkedIn contacts to customers. His clear guidance, insightful tips and straight forward methods will quickly put LinkedIn at the heart of your sales and marketing plans.
The LinkedIn Playbook is a must read AND study book by Adam Houlahan. I'm active on LinkedIn and picked up some more tips and guidance to improve and give value to my connections and connects. My favorite part was definitely the 7 Rookie Mistakes which I see adept seasoned professionals making on LinkedIn and which do distract from the purpose of this powerful networking and SEO friendly platform.
If you are attempting to build your online email list or improve your SSI, then please do spend some time reading Adam's tips.