If LinkedIn is where your potential customers or clients are, then the LinkedIn Playbook is essential reading. The author takes the reader logically through the steps to set up your profile, how to link with others and then engage with them. It's easy to read and very practical, with examples that you can use as is or adjust to suit your personality and business brand.
Adam knows his stuff like few others in this space.His concept of social serving rather than social selling is worth getting the book for on its own - and there is much more great strategy and tactics inside. Easy to read, hard to put down and to the point. Highly recommended
Yes yes yes! Easy to implement, easy to read and easy to understand. No more is LinkedIn a "hopeful" marketing strategy. I can know rely on LinkedIn to help me find and professionally connect with my tribe thanks to Adam's insights.