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Sandra Long

LinkedIn for Personal Branding: The Ultimate Guide Paperback – 28 October 2020

by Sandra Long (Author)

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AMAZON #1 BESTSELLER - 2021 EDITIONMake a real impact on LinkedIn!LinkedIn for Personal Branding is truly unique because it provides:· Strategies on how to position yourself - not just a "how-to" on features· Dozens of real examples and case studies· Best practices for each profile section· Six fresh new chapters about LinkedIn content with examples and strategies· Writing prompts, ideas, and five persona examples for the About essay (summary)· Five unique approaches to the work experience section· Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career· Ways to measure and improve your personal LinkedIn experience· Strategies to build and leverage your brand on LinkedIn· Online Reader Resource website with additional resources and linksAlso, you will learn how to:· Be more easily found via LinkedIn and Google· Leverage images, videos, links, and new profile sections· Optimize your profile for search and first impressions· Attract prospects and employers with your profile and content· Become a thought leader· Build social proof with recommendations and endorsements· Write an impactful headline· Use best practices for Company page and Groups opportunitiesThis book is written for:· Executives and future executives· Business owners and future business owners· Students and new grads· Independent professionals or consultants· Job seekersSandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.

Print length

262 pages
Language

English
Publication date

28 October 2020
Dimensions

15.24 x 1.52 x 22.86 cm
ISBN-13

979-8701220919
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Product details

ASIN ‏ : ‎ B08VCQWRQ8
Publisher ‏ : ‎ Independently published (28 October 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 262 pages
ISBN-13 ‏ : ‎ 979-8701220919
Dimensions ‏ : ‎ 15.24 x 1.52 x 22.86 cm

Best Sellers Rank: 276,530 in Books (See Top 100 in Books)
- 564 in Job Hunting (Books)
- 6,586 in Business Management (Books)
- 280,791 in Textbooks & Study Guides

Customer Reviews:
104 ratings

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Sandra Long

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With close to 30 years of B2B sales and leadership experience, Sandra Long founded Post Road Consulting in Westport CT. Sandra and her team help companies to stimulate growth by more effectively using LinkedIn for sales and recruiting. She also works with job seekers and individual professionals to help them take their business or career to the next level.

Sandra is the author of LinkedIn for Personal Branding:The Ultimate Guide, a book that provides a strategic perspective on how to use LinkedIn for personal branding purposes to advance a business or career.

Sandra is a popular speaker, trainer, writer, and consultant. She readily shares her unique perspective and advice on personal branding, network building, sales, recruiting, and thought leadership with her readers, audiences, and clients. She enjoys speaking at corporations, universities, conferences, as well as for industry association events. Sandra and the Post Road team also have extensive experience with entrepreneurs, consultants, corporate executives, and attorneys.

Book website: www.linkedinforpersonalbranding.com .

Post Road Consulting LLC website: www.postroadconsulting.com

Sandra Long on LinkedIn: www.linkedin.com/in/longsandra

Customer reviews

5 star		74%
4 star		17%
3 star		4%
2 star		3%
1 star		2%

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Robert

The best book I have read on LinkedIn

Reviewed in the United Kingdom on 20 October 2021

Verified Purchase

I have read a number of books on LinkedIn and this is by far the best one because it is extremely well written and easy to read and understand. It covers lots of useful areas and contains excellent ideas to promote your personal brand on LinkedIn. I do highly recommend this book who wants to improve their profile and promote themselves within LinkedIn.

Amazon Customer

A must-read if you want to build your professional brand and get the most out of LinkedIn

Reviewed in the United Kingdom on 30 May 2017

Verified Purchase

If you're looking to build your personal brand LinkedIn is the primary foundation. In this book Sandra provides you with the formula for success explaining exactly how to build and grow your brand and position yourself as a thought leader and subject matter expert. Full of handy tactics, tips and tricks and best practices. I implemented a few of the suggestions and immediately saw an increase in profile views and meaningful connections. If you are in sales and not utilizing these strategies to compliment your traditional processes you are missing the boat.

3 people found this helpful

Geoffb

LinkedIn know how

Reviewed in the United Kingdom on 27 November 2018

Verified Purchase

Really enjoyed this book on LinkedIn for Personal Branding - some good points in there that I wasn’t fully utilising. The additional resources sections were very helpful for follow up reading. Of course you can't stand still and say you’re done, its constantly evolving. One of the better books on the subject of LinkedIn and personal branding of which there are many written

Phil Buckley

An A to Z Guide on How to Define and Amplify Your Personal Brand on LinkedIn to Achieve Your Goals

Reviewed in Canada on 26 April 2021

Verified Purchase

Sandra Long has written the definitive guide to personal branding on LinkedIn. The author provides an A to Z overview of how to establish and amplify your “best you” persona (what you want to be known for--knowledge, skill and personality) on the world’s biggest professional online community.

In her thorough review of all LinkedIn sections, she offers both strategic advice and practical tips to help the reader create their winning profile and establish their presence through content creation and relationship-building. I learned so much about the foundations of branding and networking on LinkedIn.

Another highlight is the author’s guidance on the different brand-communicating activities, including posting articles, making mentions, and recommending and endorsing others. My biggest change is to spend more time liking and commenting on the other’s posts, something I only sporadically did because I didn’t see it as a way to express my personal brand. It is.

Sandra Long provides fresh perspectives on many new LinkedIn features, including the about essay, featured section and professional portfolio. The author shares and demonstrates how you can communicate your personal brand using this new functionality. Examples of profiles, including the author’s, illustrate the key points and helped me redesign my profile.

There is value for everyone in this book, from people looking to create a personal brand, extend the value they provide to their community, build awareness for their services, seek a job or find sales leads. It is a must-have resource if you want to create a professional, consistent, interesting and compelling personal brand on the largest professional online platform. Every chapter will give you ways to communicate your “best you” to achieve your goals. Why not invest in your future now?

2 people found this helpful

Gianmarco Rea

Libro speciale per creare passo passo/potenziare il proprio brand sul social Linkedin

Reviewed in Italy on 10 April 2022

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Ho comprato questo libro poichè ero alla ricerca di un testo chiaro e dettagliato al tempo stesso, che trattasse l'approccio al mondo di Linkedin.
Questo libro va ben oltre le aspettative. Se avessi potuto avrei dato 6 stelle e non 5.

Per chi vuole approcciarsi al mondo di Linkedin o per chi vuole potenziare (come me) le proprie skills in materia, questo libro fa davvero al caso vostro!

Scritto in maniera semplice, concisa e con esempi che rafforzano quanto detto in ciascun capitolo.
Al termine del tutto c'è anche la possibilità di accedere a contenuti digitali sulla pagina ufficiale dell'autrice.
Consigliatissimo!
E complimenti a Sandra Long! ;)

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