Many sales and marketing guru's and copywriters for that matter, cite Claude Hopkins as a major influence in terms of the techniques they learned from his work and the principles he explains in the many mini case studies and examples in these two works.
I agree with the guru's the man was a genius, I have copies in my collection of various ads that Mr Hopkins created. Not only was he a great copywriter he understood how to structure deals to generate interest, using coupons and direct response mechanisms, that can easily be applied to today.
Here's a quote to end this review.
`Argue anything for your own advantage and people will resist to the limit. But seem unselfishly to consider your customers desires, and they will naturally flock to you.'
It's one of those books you need to read a few times, making notes in the margin, asking yourself the question. How can I apply this to my business?
- Format: Kindle Edition
- File Size: 496 KB
- Print Length: 335 pages
- Publisher: McGraw-Hill Education; 1 edition (1 February 1966)
- Sold by: Amazon Australia Services, Inc.
- Language: English
- ISBN-10: 0071784802
- ISBN-13: 978-0071784801
- ASIN: B00AMUHY70
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Customer Reviews: 84 customer ratings
- Amazon Bestsellers Rank: #116,810 Paid in Kindle Store (See Top 100 Paid in Kindle Store)