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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by [Claude Hopkins]

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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) Kindle Edition

4.6 out of 5 stars 84 ratings

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Length: 335 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

From the Back Cover

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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4.6 out of 5 stars
4.6 out of 5
84 customer ratings
5 star 80% (80%) 80%
4 star 11% (11%) 11%
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M. P. D. Wheatley
5.0 out of 5 stars The principles still apply
Reviewed in the United Kingdom on 16 May 2008
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david klein
5.0 out of 5 stars Lessons still apply perfectly to this day
Reviewed in the United Kingdom on 1 April 2020
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rosen totev
5.0 out of 5 stars Good read
Reviewed in the United Kingdom on 29 November 2019
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Patrick Allen
2.0 out of 5 stars Book had red lines/notes all over it - Not good!
Reviewed in the United Kingdom on 23 August 2018
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debbie mccarthy
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 22 November 2014
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Finchlings
5.0 out of 5 stars Great!!
Reviewed in the United Kingdom on 23 July 2010
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Otobong Idaresit
5.0 out of 5 stars Very Informing Book
Reviewed in the United Kingdom on 7 September 2017
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Sebastien Girard
3.0 out of 5 stars For historical purposes and fundamental advertising philosophy
Reviewed in Canada on 12 April 2020
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Cliente de Amazon
4.0 out of 5 stars Excelentes conceptos
Reviewed in Mexico on 27 December 2019
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Kevs
5.0 out of 5 stars Excelente
Reviewed in Spain on 16 February 2020
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Ravi
5.0 out of 5 stars If you had to read only one book on advertising. That has to be this.
Reviewed in India on 28 August 2019
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rebecca berry
5.0 out of 5 stars The Holy Grail of Advertising and Marketing
Reviewed in Canada on 4 March 2018
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Soli
5.0 out of 5 stars One of the best reads of my life.
Reviewed in Germany on 8 February 2017
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Peter
5.0 out of 5 stars very well written
Reviewed in Germany on 7 July 2017
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Client d'Amazon
5.0 out of 5 stars Must read
Reviewed in France on 15 February 2020
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