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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Audible Audiobook – Unabridged

Eric Ries (Author, Narrator), Random House Audio (Publisher)

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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Product details

Listening Length	8 hours and 38 minutes
Author	Eric Ries
Narrator	Eric Ries
Whispersync for Voice	Ready
Audible.com.au Release Date	13 September 2011
Publisher	Random House Audio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B00NPB3THW
Best Sellers Rank	690 in Audible Books & Originals (See Top 100 in Audible Books & Originals) 2 in New Business Enterprises (Audible Books & Originals) 2 in New Business Enterprises (Books) 3 in Small Businesses

Customer reviews

5 star		72%
4 star		17%
3 star		7%
2 star		2%
1 star		2%

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Top reviews from Australia

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David

Fantastic book containing many insights and ideas that changed my thinking

Reviewed in Australia on 24 May 2018

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From start to finish this book is packed with incredible material that will give you a fresh new perspective when it comes to evaluating a start up and how to approach its inception and later manage its growth while helping to overcome obstacles and pitfalls. I can't recommend it enough!

One person found this helpful

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Amazon Customer

Brilliant read

Reviewed in Australia on 18 August 2017

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I love the simplicity of the model and the way it integrates lean. Would recommend to any continuous improvement practitioner, and especially those involved with launching new ideas within a company as well as the traditional start up.

One person found this helpful

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Slava Pisarevskiy

Must read for every entrepreneur

Reviewed in Australia on 14 January 2019

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Great ideas about organising business and pursuit of innovation. Book has detailed steps on implementation of the principles. I wanted to get ideas for my own startup and this book gave it to me.

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Kindle Customer

Easy reading

Reviewed in Australia on 19 January 2019

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Easy to read, some useful insights, but anyone with a handle on evidence-based reasoning, data driven decision making, and PDCA cycles probably won't gain a lot from this.

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ms Carol Walden

Great book.

Reviewed in Australia on 30 April 2018

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I love the way Eric thinks and writes...really good book that is still current.

One person found this helpful

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Shadow

Ramblings of a twat

Reviewed in Australia on 29 March 2018

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Suspect the writer would have a successful start-up if he knew his stuff

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Pete

Worth the read

Reviewed in Australia on 4 December 2016

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Plenty for People who want to disrupt a current industry or you starting a small business. Think it could have been broken in to two books though

One person found this helpful

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Amazon Customer

Inspirational! The Lean Startup challanges the status quo regardless ...

Reviewed in Australia on 5 January 2016

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Inspirational! The Lean Startup challanges the status quo regardless if you are a small start up or a multinational. A read that anyone in business should, no must read.

One person found this helpful

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Top reviews from other countries

Peter - The Reading Desk

An important read for new startup ventures

Reviewed in the United Kingdom on 19 December 2017

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The Lean Startup is one of the core business books that revolutionised the business startup environment. Eric Ries stripped everything down to the core basic principles of being lean, and agile in response to customer feedback. This is not new but is collated and distilled in a very dynamic, yet clear structured manner. It must also be said that the Lean Startup is heavily biased towards the software industry and while also coming from that industry I may be unaware of how effective this approach is in other sectors, especially those that are heavily regulated and limited to the opportunity to, in reality, deliver prototypes to customers.

I really appreciated the book’s celebration that you don’t have all the answers and you shouldn’t if you’re a startup with an innovative solution. The major point, however, is that you shouldn’t pretend or act like you do but embrace the uncertainty and develop an experimental approach to delivering a Minimum Viable Product – build, measure, learn.

I found The Lean Startup not only great for advice, techniques and the analogous stories to help reinforce the approach, but it is an inspirational book that dares you to challenge everything and rationalise with customer validation that your vision is viable and scalable. When a book affects me it starts a chain reaction in my thought process so that I either gain a better understanding of where I need to go or may enable me to articulate what has been sitting just out of reach in my mind. This is one of those books.

Other books that reinforce this new startup environment and are worth reading include:
• Business Model Generation – Alexander Osterwalder
• Four Steps to the Epiphany – Steve Blank
• The Startup Owner’s Manual – Steve Blank
• Running Lean – Ash Maurya

47 people found this helpful

Paul Simister

An essential essential book for start-up entrepreneurs

Reviewed in the United Kingdom on 13 June 2020

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I read this book years ago but never got around to reviewing it. I've recently read it two more times in the last year. It is that good. I see it as an essential book for start-up entrepreneurs because it is packed with important truths.

Most important is the idea that you must prove your product or service innovation out in the market quickly.

There is so much uncertainty involved with developing an original product idea that traditional management techniques evolved in established businesses are inadequate in start-ups.

Instead, develop a minimum viable product (MVP) to test key elements of your business idea and get it out to potential customers. See what their response rates are compared with your expectations. Keep learning and innovating until you have a product that is proven and a marketing method that works effectively.

While I've spent more than 30 years studying marketing, I'm an accountant by training. I found the section on innovation accounting and cohort analysis to be an eye-opener.

This is an outstanding book. While its origins lie in software application development, the concepts have been proven in a vast range of different industries. In some ways, it echoes ideas in Michael Masterson excellent book "Ready, Fire, Aim" that also emphases the vital importance of early validation of a business idea in the market.

This is very highly recommended.

Paul Simister is a business coach who helps business owners who are stuck, get unstuck.

6 people found this helpful

Miller

Believe the hype - first book I've ever re-read

Reviewed in the United Kingdom on 30 December 2015

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I have read countless management, business and self-development books and I can honestly say this is the first one that I have truly used like a workbook. What I mean by this is that I have gone back to various chapters to refresh the key learnings and then apply them to my own situation. Surely this is the true test of a book in this category. It's not written like a workbook, but to me, that's exactly what this is.

It is slightly biased towards tech companies, partculalrly the product refinement and testing, but there are some nice non-tech case studies that he works through methodically to demonstrate how the lean principles can be applied to any type of startup.

28 people found this helpful

Samfish74

Interesting read, challenging to apply

Reviewed in the United Kingdom on 22 March 2020

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Im only half way through this so far and dont want to preempt anything which us why ive given this 4 stars
Im looking to eventually start my own business, and this was recommended to me by a friend who is a CEO of a big company as something that really helped him
Whilst it is slow to get started, its good because it used lots of contextual stories etc
Overall sso far a really interesting read but definitely a challenge to follow in its footsteps
I reckon it'll be 5 stars but seen as ive not yet got through it all yet which is why ive given it 4 at the moment

5 people found this helpful

@Timothy_Hughes

Creating a Startup with a Product or Service People Can Buy

Reviewed in the United Kingdom on 10 October 2018

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Before starting a startup Eric was involved in "lean manufacturing" and what he does in this book is bring "lean" techniques to the startup process. The case study Eric uses within this book is his own. How we can all make assumptions about what customers want and how wrong we can be. He discusses Minimum Viable Product (MVP), how to get to the point of creating a MVP that people actually want. Nice methodology for any startup, especially if you are building a product, app etc. Eric has a nice writing style which keeps your interest and anybody in the startup world should read this and implement Eric's suggestions.

8 people found this helpful

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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Audible Audiobook – Unabridged

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