- Hardcover: 336 pages
- Publisher: John Wiley & Sons Inc; 1 edition (22 May 2015)
- Language: English
- ISBN-10: 1118960874
- ISBN-13: 978-1118960875
- Product Dimensions: 15.8 x 3.2 x 23.2 cm
- Boxed-product Weight: 522 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 8,489 in Books (See Top 100 in Books)
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Hardcover – 22 May 2015
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From the Inside Flap
Everyone knows that most new products fail and that building great products is hard.The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products.
Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it.
If you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Define your minimum viable product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will findThe Lean Product Playbook an indispensable, hands-on resource.
From the Back Cover
THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE
"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
Hiten Shah, Co-founder of KISSmetrics and Crazy Egg
"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable and if you want to build a successful product, you will too."
Aaron Levie, CEO, Box
"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
Laura Klein, Author of UX for Lean Startups
"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
Dave McClure, Founding Partner and Troublemaker, 500 Startups
"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
Sean Ellis, CEO of Qualaroo and GrowthHackers.com
"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyonefrom designers to business people to engineers."
Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit
"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
Ken Fine, Chief Customer Officer, Medallia
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Most helpful customer reviews on Amazon.com
I will definitely recommend this book for everyone new to product management and to those PMs who want to up their product management game.
Else, read up on blogs by modern product practitioners like First Round, Des Traynor, etc and give this a wide berth.
The book offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need to know to build great products that customers will love. One of the key ideas of the book revolves around Product-Market fit, and how to achieve it using a 6-step process. The steps are clear and concise, and the examples and included figures are very tangible and easy to understand.
Additionally, this is one of the few books I’ve come across that clearly explains and puts into the proper context how to think about things such as UX design (a 4-layer model of conceptual design, information architecture, interaction design and visual design), User testing (and various methods of doing it quickly and cheaply), Personas, the Kano model, Kanban, and Scrum, to name a few. Whether you’ve already successfully implemented Lean Product principles, are looking to start, are having trouble applying the concepts, or maybe you just aren’t sure where to begin, I highly recommend this book.