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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by [Olsen, Dan]
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Kindle Edition


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Product description

Product Description

The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

From the Inside Flap

Everyone knows that most new products fail and that building great products is hard.The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products.

Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it.

If you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Define your minimum viable product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will findThe Lean Product Playbook an indispensable, hands-on resource.


Product details

  • Format: Kindle Edition
  • File Size: 5797 KB
  • Print Length: 307 pages
  • Publisher: Wiley; 1 edition (27 May 2015)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00SZ638C8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #72,795 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 147 reviews
amazon customer
1.0 out of 5 starsRe-packaging of old ideas, nothing new to see here
11 February 2019 - Published on Amazon.com
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15 people found this helpful
A. Longinotti
5.0 out of 5 starsA clear, concise, well-written guide to Lean Product Principles
2 June 2015 - Published on Amazon.com
Verified Purchase
28 people found this helpful
Robert Booth
5.0 out of 5 starsDan Olsen will read your mind in this book!
25 February 2016 - Published on Amazon.com
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14 people found this helpful
AlbertoS
5.0 out of 5 starsIf you build it, they will come ... NOT!
9 June 2015 - Published on Amazon.com
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6 people found this helpful
lodi dodi
5.0 out of 5 starsNot just for Product Managers
8 December 2016 - Published on Amazon.com
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6 people found this helpful