The examples & references used to articulate the points raised are well researched. Simon has managed to breakdown the dilemmas that can ensue within large corporations & what leaders need to consider & adopt to bring out the best in their workforce.
There is a lot that is worth considering.
As refreshingly simple and easy to follow as it is thought-provoking (Management Today)
The highly anticipated follow up to Simon Sinek's global bestseller Start with Why.