Model Number: ARBM028
Product Series: Running Series
Shoe Upper: Textiles
Shoe Sole: EVA+Rubber
LI-NING Brand Story
Li Ning Company Limited is a leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive supply chain management system and a retail distribution network in China.
In respect of sports products, we continued to explore room for development of casual wear category business while maintaining our professionalism. In terms of promotion, on one hand, the Group expanded products and increased product exposure through various means such as sponsorship of tournaments. On the other hand, we launched featured game apparel, fan-culture related apparel and others according to tournament schedules, which received positive consumer feedback.
Core Value of LINING BRAND is Live for dream, consumer oriented, we culture, breakthrough