Dany Griffiths is the Founder and Creator of the Freedom Fertility Formula™.
Her background is in hypnotherapy which began in 2000 after attaining a Hypnotherapy and Counselling Diploma, when she was looking for a change from her HR career.
Dany quickly realised her passions lay in mental and emotional well-being and initially started by supporting couples through pregnancy and birth. At the time a lot of her friends and colleagues were starting to have babies and she became acutely aware of how many of them were suffering emotionally, not necessarily because of a difficult birth but how they felt about their experience overall.
In 2007 after finding out from her best friend just how much of an emotional impact her fertility struggles were having on her, Dany trained in hypnofertility, with the main aim of helping her 'Bestie'. Dany went on to work with many fertility clients, and it shocked her to discover just how devastating a struggle to conceive was to the quality of people's lives and their relationships.
In 2013 Dany created and launched a successful antenatal education business, growing it to over three hundred instructors teaching privately in seven different countries, along with over a hundred midwives teaching in NHS Trusts in the UK. Running that company pulled her away from working with fertility for a few years, however she was often asked by antenatal educators if she would consider writing a Fertility Programme. Working with clients for birth they were increasingly aware of how many of their clients had experienced a difficult Fertility Journey.
Dany eventually did in 2018, running her first Freedom Fertility FormulaTM Specialist training programming in the March of that year. It had a massive impact on the Specialists training with her, and she realised this was the focus she wanted. Dany, therefore, sold her antenatal education company at the beginning of 2020 so she could concentrate fully on growing her new Freedom Fertility Formula™ business.
To date, just over a hundred amazing women (note: training is open to all, not just women) from eight different countries have joined Dany on her mission to put taking care of emotional well-being at the heart of every Fertility Journey. These Freedom Fertility Formula™ Specialists have supported hundreds of individuals experiencing their own (in)Fertility journey.
At the beginning of 2021, Dany also launched the Freedom Family Formula™, a unique antenatal education programme to provide a ‘healing journey to Parenthood’ for parents-to-be wanting support with their mental and emotional well-being.
Dany is also the Founder of The Feeling Zone™ - Home of the FREE Life movement.
