Learn about: RSVPsellingTM, The Value Quadrant for Professional Sales Agents©, The New ROI©, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to gain insight to challenge thinking and create business value, how to successfully sell at the top, and much more.
"This is the best book you’ll ever read on professional selling – plain and simple. It delivers genuine insights within a narrative that has the power to change your life. I couldn't put it down." Tom Snyder: Previously White House staff and CEO of Huthwaite.
"To describe this book as a compelling story is an understatement. This is a coming-of-age story and scores a perfect ten in every way! Take a deep breath, put your feet up and get ready to lose yourself in the truly engaging story of an aspiring sales leader who discovers how deals really get won.” Dave Stein: CEO, ES Research Group Inc.
"I’m very impressed with The Joshua Principle and it deserves to be read by a very wide audience.” Professor Neil Rackham: author of three New York Times bestsellers.