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Jobs To Be Done: A Roadmap For Customer-Centered Innovation Hardcover – 27 Feb 2019

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"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword Reviews



"Jobs to be Done is a recipe book to help organizations move innovation projects forward." --InnovationManagement.se



"Comprehensive advice is given throughout so the reader can easily use this book as a blueprint or roadmap for future change." --Ingram Media



..".the authors begin the process of convincing readers that, yes, this is a far, far better innovation mousetrap. And through clear narrative and illustrations, 'jobs to be done' is positioned as a 'can do' architecture for business and nonprofits alike." --Booklist



"For any business leader that is concerned about maintaining innovation and customers, the book's framework and overall expertise provide a guide that is easy to follow." --Small Business Trends



Best Book Awards Business category



American Business Awards: Bronze Stevie Award Winner



"While it might seem paradoxical, most businesses actually see the customer as an obstacle. Jobs to be Done helps businesses orient their focus back to the customer." --Small Business Trends

From the Inside Flap

In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company’s growth trajectory. So how do you pinpoint the winning ideas that customers will love?

Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precise and effective approach: determining the drivers of customer behavior—those functional and emotional goals that people want to achieve. Using the Jobs method, it becomes easy to see that people don’t really need a 1/4-inch drill bit, but rather a 1/4-inch hole. They’re not just buying ice cream, but also celebration, bonding, and indulgence.

This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. Social media newcomer Snapchat, for example, used the Jobs process to capture the millennial demographic. The company satisfied its users’ unmet needs to document real life, in the moment, while retaining control over their privacy.

Packed with similar examples from every industry, this guide explains the foundational concepts laid out in Clayton Christensen’s The Innovator’s Solution and presents a detailed action plan developed by innovation expert Stephen Wunker and his team. From ideation to iteration, you’ll learn how to:

• Figure out what customers really want, even if they can’t express it

•Sort valuable insights from less useful customer data

• Dig into the underlying “why” of consumer behavior, beyond the “what”

• Target unaddressed jobs to be done that have the power to disrupt

• Identify key customer segments you didn’t know existed

• Develop solutions that work with ingrained habits, not against them

• Use a Jobs-based lens to get a broader view of the competition

• Generate better ideas in brainstorming sessions and vet your solutions

• Sidestep common mistakes, such as engaging in “feature wars”

• Spot emerging trends that are changing how customers will behave

• Work customer insights into the design process

• And much more.

Jobs to Be Done gives you a clear-cut framework for thinking about your business and a roadmap for discovering new markets, products, services, and creative opportunities to innovate your way to success.

Stephen Wunker worked with Clayton Christensen for years, building out consulting practices based on his teachings. He now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.

Jessica Wattman leads New Markets’ social innovation practice. She has applied Jobs principles in work from Afghanistan to Zimbabwe.

David Farber is a manager at New Markets. An avid hiker and traveler, he has explored six continents.


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26 July 2018
Format: Hardcover

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Amazon.com: 4.0 out of 5 stars 30 reviews
Markus Robbins
5.0 out of 5 starsThe Most Practical Framework for Innovation – A Step-by-Step Process To Achieve Customer Focus and Creative Breakthroughs
16 November 2016 - Published on Amazon.com
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20 people found this helpful
DarrenIngram_dot_com
4.0 out of 5 starsmeaning that it was a bit easy to skip over sections
14 February 2017 - Published on Amazon.com
Format: HardcoverVerified Purchase
One person found this helpful
Abigail S Evans
5.0 out of 5 starsThis book has some really interesting examples on how to not just create the best products, but also how to make those products
9 November 2016 - Published on Amazon.com
Format: HardcoverVerified Purchase
4 people found this helpful
Lori Dunn
5.0 out of 5 starsA very practical roadmap to create positive change in any company from the first chapter
29 January 2017 - Published on Amazon.com
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2 people found this helpful
Bruno
5.0 out of 5 starsSimple, clear, actionable guide to customer centric innovation
8 July 2017 - Published on Amazon.com
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3 people found this helpful