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Jobs to Be Done: A Roadmap for Customer-Centered Innovation by [Wunker, Stephen, Wattman, Jessica, Farber, David]
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation Kindle Edition

1.0 out of 5 stars 1 customer review

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Length: 224 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword Reviews

"Jobs to be Done is a recipe book to help organizations move innovation projects forward."

"Comprehensive advice is given throughout so the reader can easily use this book as a blueprint or roadmap for future change." --Ingram Media

..".the authors begin the process of convincing readers that, yes, this is a far, far better innovation mousetrap. And through clear narrative and illustrations, 'jobs to be done' is positioned as a 'can do' architecture for business and nonprofits alike." --Booklist

"For any business leader that is concerned about maintaining innovation and customers, the book's framework and overall expertise provide a guide that is easy to follow." --Small Business Trends

American Business Awards: Bronze Stevie Award Winner

Best Book Awards Business category

"While it might seem paradoxical, most businesses actually see the customer as an obstacle. Jobs to be Done helps businesses orient their focus back to the customer." --Small Business Trends

Product Description

Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.

First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence.

The concept is so simple (and can remake how companies approach their markets) -- and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to:
  • Gather valuable customer insights
  • Turn those insights into new product ideas
  • Test and iterate until you find success
Follow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.

Advance Praise for Jobs to be Done:

"As companies struggle to predict whether people will choose one product over another, Jobs to be Done gives a clear method for understanding what will make goods stand out. The steps it provides will help maximize the likelihood that your product will succeed." -- Jennifer Saenz, Chief Marketing Officer, Frito-Lay

"Jobs to be Done takes what has become an essential theory for gauging customer needs and turns it into a structured approach to innovation based on what really drives behavior. It provides a coherent and highly actionable set of tools that you can put to use right away." -- Vijay Govindarajan, Coxe Distinguished Professor, Dartmouth College, Tuck School of Business

"The Jobs methodology is core to how Nestlé approaches the front end of innovation. This book brings innovation to the next level, offering extremely practical steps to create opportunity in both established and new markets." -- Doug Munk, Director, Innovation and Strategy, Nestlé USA

Product details

  • Format: Kindle Edition
  • File Size: 5288 KB
  • Print Length: 224 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: AMACOM (15 November 2016)
  • Sold by: HarperCollins Publishing (AU)
  • Language: English
  • ASIN: B01HJ35YNI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 1.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #203,348 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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26 July 2018
Format: Hardcover

Most helpful customer reviews on 4.0 out of 5 stars 30 reviews
Markus Robbins
5.0 out of 5 starsThe Most Practical Framework for Innovation – A Step-by-Step Process To Achieve Customer Focus and Creative Breakthroughs
16 November 2016 - Published on
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20 people found this helpful
4.0 out of 5 starsmeaning that it was a bit easy to skip over sections
14 February 2017 - Published on
Format: HardcoverVerified Purchase
One person found this helpful
Abigail S Evans
5.0 out of 5 starsThis book has some really interesting examples on how to not just create the best products, but also how to make those products
9 November 2016 - Published on
Format: HardcoverVerified Purchase
4 people found this helpful
Lori Dunn
5.0 out of 5 starsA very practical roadmap to create positive change in any company from the first chapter
29 January 2017 - Published on
Format: HardcoverVerified Purchase
2 people found this helpful
5.0 out of 5 starsSimple, clear, actionable guide to customer centric innovation
8 July 2017 - Published on
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3 people found this helpful