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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World Hardcover – 25 November 2013
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From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"--their next campaign that will produce profits. Even companies committed to "jabbing"--creating content for consumers and engaging with customers to build relationships--still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform--especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
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I liked the way the book is divided into separate sections for the different social media platforms and I believe it will be a book that I'll refer back to regularly in my personal quest to understand social media.
I totally agree with the author's underlying principle and feel this book will find a ready audience among small and not so small business owners keen to see better results from their social media marketing strategies.
Top international reviews
Gary, takes you through how brands and marketers need to act with such buyer dysfunction. He also takes you through case studies of the various social networks with examples of good and bad practice.
If social media is new you or you company, this is worth a read, but 5 years on, needs a revamp.
Firstly, the book has a catchy cover design. Like a book about the fight of marketing you are taking on, drawing its essence from a boxing bout that you are kind of going to be.
Secondly, the quality of print and the sheets is just so smooth. Smooth as butter would in no way be an exaggeration. Somehow this book is tasty like a dish.
Thirdly, this book has clearly distinct presentation of viewing and approaching each social media platform differently. Which is a big plus coz factually all social media marketing tactics has to be different as the audience has different intentions while using each of them.
Fourthly, it gives you better insight understanding and analysis viewpoint of marketing campaigns undertaken by several large companies or those that turned large with successful campaigns. Its presents them sort of like you watching a boxing match of other competitors.
Fifth, if you have watched his videos, you would be reading this book literally but in his voice pitch pace and timbre.
Simply having it on the table makes your table feel elegant.
I haven't even begun exaggerating this books appeal.
Kind of jealous of Gary V but great job by him here
Thank you so much Gary! You are a true inspiration to me! I learned so much from you! The book is excellent! Thanks