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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World Hardcover – Illustrated, 25 November 2013

4.6 out of 5 stars 1,210 ratings

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Arrives: 18 - 20 Aug
Fastest delivery: Tuesday, 18 Aug
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  • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World
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Product details

  • Hardcover: 224 pages
  • Publisher: HarperCollins - US; Illustrated edition (25 November 2013)
  • Language: English
  • ISBN-10: 006227306X
  • ISBN-13: 978-0062273062
  • Product Dimensions: 2.3 x 19.6 x 23.4 cm
  • Boxed-product Weight: 748 g
  • Customer Reviews: 4.6 out of 5 stars1,210 customer ratings
  • Amazon Bestsellers Rank: 19,277 in Books (See Top 100 in Books)

Product description

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the right hook--their next campaign that will produce profits. Even companies committed to jabbing--creating content for consumers and engaging with customers to build relationships--still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform--especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,210 customer ratings
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Reviewed in Australia on 18 December 2018
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Reviewed in Australia on 12 April 2014
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Reviewed in Australia on 27 February 2015
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Top international reviews

@Timothy_Hughes
4.0 out of 5 stars 5 Years On There are Still Learnings in Here
Reviewed in the United Kingdom on 27 February 2018
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11 people found this helpful
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Divya Kothari
5.0 out of 5 stars Somehow this book is more than just about marketing.. Its presented like boxing but pleasurable as a dish with its print quality
Reviewed in India on 11 February 2018
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23 people found this helpful
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Scottish Linzi
3.0 out of 5 stars So last year
Reviewed in the United Kingdom on 27 May 2017
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5 people found this helpful
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nancy
2.0 out of 5 stars Found this book boring and far from motivating
Reviewed in the United Kingdom on 5 April 2018
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Carlo Miller
2.0 out of 5 stars Dreadful language
Reviewed in the United Kingdom on 28 March 2019
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Simon
5.0 out of 5 stars This book has given my some great idea's on how to construct social media posts for ...
Reviewed in the United Kingdom on 25 October 2017
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Miss S Archbold
3.0 out of 5 stars Good for beginners, not so good for those in industry already
Reviewed in the United Kingdom on 29 August 2017
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3 people found this helpful
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Mr P E Robinson
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on 21 August 2019
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Amazon Customer
5.0 out of 5 stars Buy this.
Reviewed in the United Kingdom on 23 August 2016
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GRH
4.0 out of 5 stars Great cintent
Reviewed in the United Kingdom on 17 November 2019
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MR Usmani
5.0 out of 5 stars Good addition to library
Reviewed in the United Kingdom on 8 May 2020
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Samantha
5.0 out of 5 stars The book is excellent!
Reviewed in the United Kingdom on 4 October 2017
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Adam Thomas
5.0 out of 5 stars Read it!!
Reviewed in the United Kingdom on 6 July 2019
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RichardJEaton
5.0 out of 5 stars Great practical solid social media advice
Reviewed in the United Kingdom on 2 July 2015
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david mitchell
5.0 out of 5 stars Good - well written
Reviewed in the United Kingdom on 17 May 2015
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