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Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners Paperback – 21 June 2017
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From the Back Cover
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform―an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.
What You’ll Learn:
- Take a behind-the-scenes tour of AdWords, including how to create an account
- Create and launch a campaign as well as ads, including keyword tools
- Monitor a campaign, including time frame, clicks and CTR, and reporting
- Implement various campaign strategies, including support email and dealing with errors
- Use Ad extensions as well as site links
About the Author
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.
- ASIN : 1484228472
- Publisher : Apress; 1st ed. edition (21 June 2017)
- Language : English
- Paperback : 148 pages
- ISBN-10 : 9781484228470
- ISBN-13 : 978-1484228470
- Dimensions : 15.49 x 0.89 x 23.5 cm
- Customer Reviews:
3.5 out of 5
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For an AdWords beginner, this book is a great tool to help you get started.Reviewed in the United States on 23 April 2018
For an AdWords beginner, this book is a great tool to help you get started. However, if you have taken any of Google's AdWords online certifications, then this will seem like more of a basic review than anything. I have completed several of the certifications offered by Google, and am somewhat familiar with the AdWords platform, so this book was a basic overview/review for me. However, if you have never touched AdWords and want to get started, this book is a great place to start. Once again, as I have mentioned on several other of this authors books, I believe the price is far too steep for the content included. However, if you're looking for a book that highlights all of the most crucial bits of info without going into so much detail that you become confused or discouraged, the price for the added convenience may be worth it. Overall, I'd recommend this book to students in college or small business owners who are looking to start an AdWords campaign but have no idea where to begin.
One person found this helpful
A great book for the beginner to learn about search engine ...Reviewed in the United States on 12 April 2018
A great book for the beginner to learn about search engine marketing and using AdWords. I bought this for my web design class students to use in class. This takes the student step by step through the process of getting certified in AdWords.
One person found this helpful
Its an easy read, and gives the reader an idea of ...Reviewed in the United States on 2 May 2018
Its an easy read, and gives the reader an idea of what its like to create an ad campaign. Following along and creating an ad definitely helps better understand the material. Would recommend if you are a beginner to Adwords.