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Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners Paperback – 21 June 2017

3.5 out of 5 stars 5 ratings

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Product description

From the Back Cover

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform―an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn:

  • Take a behind-the-scenes tour of AdWords, including how to create an account
  • Create and launch a campaign as well as ads, including keyword tools
  • Monitor a campaign, including time frame, clicks and CTR, and reporting
  • Implement various campaign strategies, including support email and dealing with errors
  • Use Ad extensions as well as site links


About the Author

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

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Product details

  • ASIN ‏ : ‎ 1484228472
  • Publisher ‏ : ‎ Apress; 1st ed. edition (21 June 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 148 pages
  • ISBN-10 ‏ : ‎ 9781484228470
  • ISBN-13 ‏ : ‎ 978-1484228470
  • Dimensions ‏ : ‎ 15.49 x 0.89 x 23.5 cm
  • Customer Reviews:
    3.5 out of 5 stars 5 ratings

About the author

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Todd Kelsey is an Associate Professor of Marketing at Benedictine University, author, and emerging technology expert. He has been a featured guest on international television, and gave a TEDx talk on the idea of a stock exchange for non-profit organizations. Todd has worked with a wide variety of corporations and non-profit organizations. See: http://www.linkedin.com/in/tekelsey

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amazonuser
4.0 out of 5 stars For an AdWords beginner, this book is a great tool to help you get started.
Reviewed in the United States on 23 April 2018
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Kathy Yeomans
4.0 out of 5 stars A great book for the beginner to learn about search engine ...
Reviewed in the United States on 12 April 2018
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jasmine marinescom
4.0 out of 5 stars Its an easy read, and gives the reader an idea of ...
Reviewed in the United States on 2 May 2018
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