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Introducing Intercultural Communication: Global Cultures and Contexts 2ed Paperback – 15 November 2014
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The second edition of Introducing Intercultural Communication strikes a balance between theory and practice that I found really valuable. The global examples used throughout the book show an application of theories that otherwise can feel quite abstract. The whole book flows in a logical manner, however each chapter stands alone in providing a glimpse into global cultures and the theories we use to communicate within them.
Particularly notable is the chapter on Mass Media, Technology and Cultural Change, which highlights the influence of technology in everything we do. The book doesn't simply speak about this change, but caters to it with a companion website that allows readers to access the content in an interactive capacity. The content is accessible and introduces key concepts that will provide a foundation in the communication field, whether that is in further studies or the workplace. --Natassja Bertram
This new edition provides a very comprehensive and most up-to-date account of the key concepts and current issues in intercultural communication to accommodate the changing practice in an increasingly digitalized age. Theoretical discussions are complemented with case studies and stimulating questions for critical thinking and group discussion.-- (09/10/2014)
This second edition has continued its mission to stimulate students' critical thinking on intercultural communication across continents, using highly accessible language and vivid examples from various parts of the world. Theoretical concepts and cases have been enriched and updated. The "Theory Corner" equips students with more cultural and related theories and resources which enable them to self-learn and explore further. Digital/mobile communication and its impact on cultural exchange is discussed to keep students abreast of the fast-changing cultural contexts in which they live and act.-- (09/22/2014)
- Publisher : SAGE Publications Ltd; 2 edition (15 November 2014)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 144628591X
- ISBN-13 : 978-1446285916
- Dimensions : 18.59 x 2.31 x 23.19 cm
- Best Sellers Rank: 803,494 in Books (See Top 100 in Books)
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