- Hardcover: 642 pages
- Publisher: South-Western Pub; 2nd ed. edition (1 September 2004)
- Language: English
- ISBN-10: 0324074778
- ISBN-13: 978-0324074772
- Product Dimensions: 19.7 x 2.5 x 24.1 cm
- Boxed-product Weight: 1.1 Kg
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Internet Marketing & e-Commerce Hardcover – 1 Sep 2004
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About the Author
Dr. Ward Hanson is a member of the Stanford Institute for Economic Policy Research, where he is a Fellow and Policy Forum Director. Previous faculty positions include the Stanford Graduate School of Business, Purdue University Krannert School of Management, and the University of Chicago Graduate School of Business. He is an adviser, expert witness, and consultant to leading firms in Silicon Valley and beyond. He has a Masters and Ph.D. in Economics from Stanford University and a B.A. from the University of Wisconsin-Madison. Dr. Hanson analyzes the economics and marketing of new technology. His current areas of Internet research include governmental policy choices and their impact on the Internet, the rise of individualization as a general purpose technology, and quantitative models of online business. Other research interests include product line pricing, competitive strategy, and the diffusion of innovative energy alternatives. Professor Hanson created the first Stanford Graduate School of Business Internet marketing class in 1996 (one of the first in the world and repeated many times), pioneered an online version of the class in 2000, teaches a course on the economics of the Internet, and is developing a class in the use of online tools for policy analysis and persuasion. His previous book, Principles of Internet Marketing, has been adopted worldwide and translated into multiple languages, including Chinese, Italian, Japanese, Russian, and Spanish. Offline, he enjoys golf, cycling, political debates, and family.
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Amazon.com: 10 reviews
Andrew J. Bronson
College Text Book28 June 2013 - Published on Amazon.com
I bought this book as a requirement for a college course. After taking the course I had no intentions of ever reading it again.
School I guess25 January 2013 - Published on Amazon.com
I had to read this for a Marketing class personally I would never read it again. It had a couple of interesting facts about the internet, but as far as its usefulness in real life. It makes a great paperweight.
Very Professional9 April 2011 - Published on Amazon.com
This book arrived on time and in great condition. My University's Book Store is selling the same book for 4 times as much.
Great Customer Service13 February 2013 - Published on Amazon.com
Book was here by the posted deadline. Easy to get in contact with, they guarantee satisfaction and would I surely do business with them again.
Very Good8 March 2014 - Published on Amazon.com
I found this book in very good condition as specified. I got this book in a week. I recommend others to go ahead and buy it.