$87.37 + $15.34 Delivery
Usually dispatched within 6 to 10 days.
Ships from and sold by ErgodeBooks Ships From USA..
$87.37 + $15.34 Delivery
Other Sellers on Amazon
Add to Cart
$120.87
+ FREE Delivery
Sold by: Books Mela Aus
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Internet Marketing & e-Commerce Hardcover – 1 Sep 2004


See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Hardcover
$87.37
$87.37
click to open popover

Product details

  • Hardcover: 642 pages
  • Publisher: South-Western Pub; 2nd ed. edition (1 September 2004)
  • Language: English
  • ISBN-10: 0324074778
  • ISBN-13: 978-0324074772
  • Product Dimensions: 19.7 x 2.5 x 24.1 cm
  • Boxed-product Weight: 1.1 Kg
  • Average Customer Review: Be the first to review this item

Product description

About the Author

Dr. Ward Hanson is a member of the Stanford Institute for Economic Policy Research, where he is a Fellow and Policy Forum Director. Previous faculty positions include the Stanford Graduate School of Business, Purdue University Krannert School of Management, and the University of Chicago Graduate School of Business. He is an adviser, expert witness, and consultant to leading firms in Silicon Valley and beyond. He has a Masters and Ph.D. in Economics from Stanford University and a B.A. from the University of Wisconsin-Madison. Dr. Hanson analyzes the economics and marketing of new technology. His current areas of Internet research include governmental policy choices and their impact on the Internet, the rise of individualization as a general purpose technology, and quantitative models of online business. Other research interests include product line pricing, competitive strategy, and the diffusion of innovative energy alternatives. Professor Hanson created the first Stanford Graduate School of Business Internet marketing class in 1996 (one of the first in the world and repeated many times), pioneered an online version of the class in 2000, teaches a course on the economics of the Internet, and is developing a class in the use of online tools for policy analysis and persuasion. His previous book, Principles of Internet Marketing, has been adopted worldwide and translated into multiple languages, including Chinese, Italian, Japanese, Russian, and Spanish. Offline, he enjoys golf, cycling, political debates, and family.

No customer reviews


Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 3.5 out of 5 stars 10 reviews
Andrew J. Bronson
3.0 out of 5 starsCollege Text Book
28 June 2013 - Published on Amazon.com
Verified Purchase
simon says
1.0 out of 5 starsSchool I guess
25 January 2013 - Published on Amazon.com
Verified Purchase
Tom Miller
5.0 out of 5 starsVery Professional
9 April 2011 - Published on Amazon.com
Verified Purchase
Josh Dubey
5.0 out of 5 starsGreat Customer Service
13 February 2013 - Published on Amazon.com
Verified Purchase
Reva
5.0 out of 5 starsVery Good
8 March 2014 - Published on Amazon.com
Verified Purchase