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Internet Marketing : Foundations and Applications Hardcover – International Edition, 6 June 2005

3.9 out of 5 stars 2 ratings
Edition: 2nd

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Product description


Module I. An Introduction to the Internet and the Environment of Internet Marketing 1. A Marketing Perspective in the Internet Age 2. Internet Fundamentals: Operations, Management, the Web, and Wireless 3. Identifying Internet Users 4. Taking Marketing to the Net 5. Legal and Ethical Issues; Privacy and Security Concerns 6. Taking Internet Marketing International Module II. Information for Competitive Marketing Advantage 7. Taking Marketing Research to the Net 8. Using Data Tools to Enhance Performance Module III. The Internet Marketing Mix 9. Product in the Internet Marketing Mix 10. Price in the Internet Marketing Mix 11. Place in the Internet Marketing Mix 12. Promotion in the Internet Marketing Mix Module IV. Internet Marketing Action Plans 13. The Web Marketing Plan 14. Marketing Site Development: Content, Design, and Construction

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Product details

  • Publisher ‏ : ‎ South West College ISE; 2 edition (6 June 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 0618519998
  • ISBN-13 ‏ : ‎ 978-0618519996
  • Dimensions ‏ : ‎ 19.05 x 2.03 x 23.11 cm
  • Customer Reviews:
    3.9 out of 5 stars 2 ratings

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