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International Marketing Hardcover – 28 Sep 2012

ISBN-13: 978-0073529974 ISBN-10: 0073529974 Edition: 16th

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Product details

  • Hardcover: 672 pages
  • Publisher: McGraw-Hill Education; 16 edition (28 September 2012)
  • Language: English
  • ISBN-10: 0073529974
  • ISBN-13: 978-0073529974
  • Product Dimensions: 21.8 x 2.8 x 27.7 cm
  • Boxed-product Weight: 1.6 Kg
  • Average Customer Review: Be the first to review this item

Product description

About the Author

Phillip R. Cateora

Professor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educator’s Association’s Educator of the Year Award.

Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.


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Amazon.com: 3.9 out of 5 stars 52 reviews
Adam Silvia
5.0 out of 5 starsGreat International Marketing Textbook.
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4.0 out of 5 starsAs described
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3.0 out of 5 starsgreat info
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2.0 out of 5 starsThis textbook is too wordy. The textbook doesn't go ...
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