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Intellectual Property Strategy (MIT Press Essential Knowledge series) by [Palfrey, John]
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Intellectual Property Strategy (MIT Press Essential Knowledge series) Kindle Edition


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Length: 194 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
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Review

"Palfrey backs up each point in this clear and well-written work with specific examples... Recommended for specialized collections." -- Library Journal

Product Description

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media.

Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.

The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.


Product details

  • Format: Kindle Edition
  • File Size: 579 KB
  • Print Length: 194 pages
  • Page Numbers Source ISBN: 0262516799
  • Publisher: The MIT Press (7 October 2011)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B005NK6AVK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #432,301 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 3.4 out of 5 stars 15 reviews
John Gibbs
4.0 out of 5 starsSound advice on dealing with intellectual property
6 October 2011 - Published on Amazon.com
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13 people found this helpful.
GM
1.0 out of 5 starsLots of words to not say anything
20 April 2019 - Published on Amazon.com
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J. Moriarty
5.0 out of 5 starsSurprisingly interesting
28 May 2014 - Published on Amazon.com
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One person found this helpful.
MN Reviewer
4.0 out of 5 starsSolid overview
10 March 2017 - Published on Amazon.com
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Parin
5.0 out of 5 starsFive Stars
2 August 2018 - Published on Amazon.com
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