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Integrated Advertising, Promotion and Marketing Communications Global Edition Paperback – 4 April 2013
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- Publisher : Pearson; 6th edition (4 April 2013)
- Language : English
- Paperback : 480 pages
- ISBN-10 : 0273786989
- ISBN-13 : 978-0273786986
- Dimensions : 21.5 x 1.6 x 27.4 cm
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