I took away from this book an appreciation of simplicity as was the authors intent and it did provide some insights as to hard hard making simplicity can be.
But the book reads as if it were written by apples PR team and that detracted from the overall reading experience.
If you like reading stories about how Apple operates then this book will be fun but otherwise there is way to much apple worship going on here.
Review
A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing (The Times)
Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power (Financial Times)
Required reading (Observer)
Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power (Financial Times)
Required reading (Observer)