The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business Paperback – 4 October 2011
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In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate.
Focusing on disruptive technology, Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.
Find out: When it is right not to listen to customers.When to invest in developing lower-performance products that promise lower margins.When to pursue small markets at the expense of seemingly larger and more lucrative ones.
Sharp, cogent, and provocative, The Innovator s Dilemma is one of the most talked-about books of our time and one no savvy manager or entrepreneur should be without."
- ASIN : 0062060244
- Publisher : Harper Business; Reprint edition (4 October 2011)
- Language : English
- Paperback : 286 pages
- ISBN-10 : 9780062060242
- ISBN-13 : 978-0062060242
- Dimensions : 13.49 x 1.92 x 20.32 cm
- Best Sellers Rank: 915,354 in Books (See Top 100 in Books)
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If you have to read one book about preparing yourself or your company to disruptive technology or more over understanding how new technologies, as immature it could be, might become disruptive in the next few years or decades, this is it.
I see why apple is so successful with some of their products: why they prepared iPad on the early 2000s, for example, and they launched at a precise point of the time (on an emerging market), when it could do something useful with WiFi, 3G, and an ARM chip powerful enough for the web, and what was probably the vision that makes them do it, the iPad Pro, a laptop replacement for the consumer market. More than 10 years ago.
Sometimes, just to be able to understand needs, to be able to draw a curve, could project you on the next decade, and make you successful like no other!
I would have given this a five star, but I do find some of the case studies provide to much detail about the industry that I find is not necessary to get the point across, yet I understand the need for the detail as you need to understand the context, stage and how the industry got there.
I have been very curious as to how healthcare could undergo the same disruption, that has been so clearly demonstrated in the disk drive and backhoe business. The theory of disruption curiosly seems to make a very compelling case in this field.
I have picked up the innovators prescription for healthcare and cannot wait to begin reading it.
I would like to ask Clayton Christensen if there is a case for the Indian satellite industry and disruptive innovation, if I get a chance that is.