This book outlines techniques used to persuade you by salesmen, hawkers, charities or people with hidden agendas.
It explains how these techniques can be used to manipulate and/or exploit you/others psychologically and why. There is example provided for each techniques and explained in detail.
This is a very effective resource to use in or against sales. Looking forward to reading more by Robert Cialdini.
- MP3 CD: 1 pages
- Publisher: HarperCollins Publishers and Blackstone Audio; Unabridged MP3CD edition (11 October 2016)
- Language: English
- ISBN-10: 1624608213
- ISBN-13: 978-1624608216
- Product Dimensions: 13.5 x 19 cm
- Boxed-product Weight: 90.7 g
- Average Customer Review: 20 customer reviews