Buying Options

Kindle Price: $12.99
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

<Embed>
Kindle App Ad
Influence: The Psychology of Persuasion (Collins Business Essentials) by [Cialdini PhD, Robert B.]
Audible Narration
Playing...
Loading...
Paused

Follow the Author

Something went wrong. Please try your request again later.


Influence: The Psychology of Persuasion (Collins Business Essentials) Revised Edition, Kindle Edition

4.6 out of 5 stars 23 ratings

See all 10 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$12.99

Length: 334 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible Narration:
Audible Narration
Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of $2.99 after you buy the Kindle book.
Ready
Language: English

Get 90 days FREE of Amazon Music Unlimited
with the purchase of any eligible product. Shop now

Product description

Review

Influence should be required reading for all business majors.--Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine

The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

For markters, this book is among the most important books written in the last ten years.--Journal of Mariketing Research

Product Description

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

  1. Reciprocation: The internal pull to repay what another person has provided us.
  2. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
  3. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
  4. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
  5. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
  6. Scarcity: We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.


Product details

  • Format: Kindle Edition
  • File Size: 741 KB
  • Print Length: 334 pages
  • Publisher: HarperCollins e-books; Revised edition (28 May 2009)
  • Sold by: HarperCollins Publishers (AU)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • ASIN: B002BD2UUC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Customer Reviews: 4.6 out of 5 stars 21 customer reviews
  • Amazon Bestsellers Rank: #6,295 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

Customer reviews

4.6 out of 5 stars
23 customer ratings
5 star
80%
4 star
14%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star
6%

Review this product

Share your thoughts with other customers

Read reviews that mention

21 customer reviews

19 November 2018
Format: Audible AudiobookVerified Purchase
3 people found this helpful
Comment Report abuse
24 March 2018
Format: Kindle EditionVerified Purchase
3 people found this helpful
Comment Report abuse
3 January 2019
Format: Kindle EditionVerified Purchase
3 people found this helpful
Comment Report abuse
16 May 2015
Format: Kindle EditionVerified Purchase
4 people found this helpful
Comment Report abuse
TOP 500 REVIEWER
7 June 2019
Format: PaperbackVerified Purchase
TOP 1000 REVIEWER
16 February 2017
Format: Kindle EditionVerified Purchase
3 March 2019
Format: Kindle EditionVerified Purchase
3 September 2016
Format: Kindle EditionVerified Purchase
One person found this helpful
Comment Report abuse

Would you like to see more reviews about this item?