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Influence: The Psychology of Persuasion (Collins Business Essentials) by [Cialdini PhD, Robert B.]
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Influence: The Psychology of Persuasion (Collins Business Essentials) Revised Edition, Kindle Edition

4.3 out of 5 stars 12 customer reviews

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Length: 281 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

For marketers, this book is among the most important books written in the last ten years.--Journal of Mariketing Research

Influence should be required reading for all business majors.--Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine

The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

The material in Cialdini s Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology"

For markters, this book is among the most important books written in the last ten years.--Journal of Mariketing Research

Product Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.


Product details

  • Format: Kindle Edition
  • File Size: 724.0 KB
  • Print Length: 281 pages
  • Publisher: HarperCollins e-books; Revised edition (28 May 2009)
  • Sold by: HarperCollins Publishers (AU)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • ASIN: B002BD2UUC
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.3 out of 5 stars 12 customer reviews
  • Amazon Bestsellers Rank: #2,430 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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