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Influence: The Psychology of Persuasion (Collins Business Essentials) by [Cialdini PhD, Robert B.]
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Influence: The Psychology of Persuasion (Collins Business Essentials) Revised , Kindle Edition

4.5 out of 5 stars 12 customer reviews

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Length: 281 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.


Product details

  • Format: Kindle Edition
  • File Size: 1014 KB
  • Print Length: 281 pages
  • Publisher: HarperCollins e-books; Revised edition (28 May 2009)
  • Sold by: HarperCollins Publishers (AU)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • ASIN: B002BD2UUC
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.5 out of 5 stars 12 customer reviews
  • Amazon Bestsellers Rank: #1,532 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Format: Kindle Edition
Based on psychology, this book demosrates six very valuable persuasion principles to help its readers become a good persuader. Readers can apply these principles both online and offline to acheive their goal. On step further, driven by cognition and persuasion, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before.Read more ›
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An interesting read. Started off really engaging and then became a bit repetitive about two thirds of the way in. He goes over the basic psychological influencers in quite a bit of detail with examples and studies which is really good. Worth reading if you are new to psychology or you're just interested in seeing what its all about.
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I found it impossible to believe or take learnings from any of the insights presented in this book. It appears to be a mush mash of very old, outdated sales tactics that used to be employed that provided short term outcomes. Very disappointed.
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Brilliant book. Loved it. The research is simply wonderful and the writing style is easy to read and digest. Highly recommended to anyone who is interested in how people try to get us to do things.
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This book should be required reading for all students. It would serve them well in their future lives to prevent being manipulated in our ever more complicated world
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Really easy to read and very interesting . I started this book while on a driving holiday and struggled to put it down. Wish I had read it years ago.
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