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The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models Paperback – 26 March 2020
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About the Author
Dr. Alexander Osterwalder (www.strategyzer.com) is the lead author of the international bestsellers Business Model Generation, and Value Proposition Design, and a passionate entrepreneur, and speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the "Business Model Canvas," the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, and is a visiting professor for 2018 at Stanford.
Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.
Alan Smith helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for the international bestseller, Business Model Generation. He co-founded Strategyzer.
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One of my top 4 business books of all time - the other 3 are the rest of the series from Strategyzer (Business Model Generation, Value Proposition Design and Testing Business Ideas, get them too!)
Top international reviews
Wie bei zahlreichen Mehrteilern, hat man auch hier das Gefühl abnehmender Originalität. Vieles wiederholt sich und man kann sich des Eindrucks nicht ernähren, dass irgendwie alles passend gemacht wird. Für jedes Problem gibt es ein Framework, alles ist feingliedrig zerlegt - overengineered und inzwischen etwas confusing.
Viele Beispiele werten das Buch sehr auf und es gibt zahlreiche Inspirationen, gar keine Frage und man kann das Werk allen, die sich für die Weiterentwicklung von Unternehmen interessieren, als Lektüre empfehlen. Dem Anspruch, dadurch als Firma 'invincible' zu sein oder zu werden, kann ich nicht folgen. Da gehört wesentlich mehr dazu (Schon die Vereinfachung 'explore sind sieben Aktionen' [Überschrift] ist eine Vereinfachung, die die Realität (zu sehr) vereinfacht).
Sophisticated business thinking meets an outstanding hands-on mindset. A masterpiece.
1. Your business needs to reinvent itself. Now.
Let’s face it. COVID-19 has changed the world as we know it. There is no better time for this book. It’s about how a business that constantly reinvents itself becomes invincible. This is playing out now. We will see many businesses fail…this is something like a $30 investment. Well worth it IMO.
2. This book will make you the smartest person in the room.
Often in business meetings, a CEO says something like, “How does Amazon do it?” Well, in this book, there are case studies of just about every company your leaders are going to ask about. I flipped to the index and found a ton of references to Amazon, for example. There’s even a whole timeline on them. Amazing.
I can’t wait for the next time someone asks me “how does X do it?”!
3. There’s a plan to follow.
Page xii has a plan for how you should read the book based on whether you’re a senior leader, innovation/team leader, or entrepreneur. I followed the entrepreneur path…
A) Explore Map (p. 18)- this lets you test ideas for potential and risk. Wish I had a tool like this ages ago. At first, it may seem a bit overwhelming but they include an example of how Bosch used the map. They use it to weed out about 90% of ideas that won’t scale. Imagine having that kind of tool for your business.
B) Pattern Library (p. 130) - 9 different kinds of business models you could apply. Again, you are going to look super smart.
C) Entrepreneurial and team (p. 310) - tells you how to build your team based on your situation. There's a culture map too.
4. The entire book is visual.
Lots of images, illustrations, photos. It’s a gorgeous book, actually. You know how many business books can be full of text and super dry? This is not that. I will happily keep it on my desk in view.
5. The pattern library is worth the price of the book alone.
This is where you can see how the world’s most successful companies (Tesla, Microsoft, etc) created opportunity or disrupted others.
There's a ton of value in this book. Well done.
UPDATE: My husband spotted the book on my desk and now it's disappeared somewhere in his office. Might have to order another.
If the answer is "yes" to any of these questions, The Invincible Company will help you, your team, and your company establish the thinking and the frameworks that are needed to explore new business models and exploit existing business models. The book provides both the theory behind the explore-exploit model and real world examples that demonstrate how successful companies reinvent and remain relevant. I highly recommend this book to entrepreneurs, innovators, and leaders that want to innovate by design, not luck.