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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online by [Halligan, Brian, Shah, Dharmesh]
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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Kindle Edition

4.0 out of 5 stars 1 customer review

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Length: 216 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Review

Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy (Entrepreneur Middle East, January 2015)

Product Description

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.


Product details

  • Format: Kindle Edition
  • File Size: 5518 KB
  • Print Length: 216 pages
  • Publisher: Wiley; 2 edition (6 August 2014)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00MIT7ALS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #266,814 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 customer review

4 August 2015
Format: Kindle EditionVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 70 reviews
Jim Barry
5.0 out of 5 starsComplete primer on lead generation and nurturing
30 November 2014 - Published on Amazon.com
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15 people found this helpful
Edward J. Barton
4.0 out of 5 starsGood Info
24 February 2019 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
One person found this helpful
danicaryn
5.0 out of 5 starsExcellent book on the newest generation of marketing.
6 June 2016 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
3 people found this helpful
Ioannis Marinidis
5.0 out of 5 starsGiving not getting is the marketing deal.
1 August 2019 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
Ross Cann
4.0 out of 5 starsInbound Marketing 101
12 February 2019 - Published on Amazon.com
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